Marketing Statistics 2020 You Can't Miss
Marketing Statistics for 2020 You Can't Miss
The world of Marketing is continuously expanding. From the latest trends in Social Media Marketing and Influencer Marketing to traditional CRM and Loyalty Programs, we will discuss the most significant facts in numbers, highlighting the most influential industry statistics!
The market is an inexhaustible source of valuable data and information for businesses.
Data that is constantly growing and changing, especially this year due to the impact the pandemic has had on our lifestyle and consumption habits.
Connection rates have soared due to lockdowns and the widespread use of remote work. We are witnessing a rapid acceleration in the use of smartphones to consume audio/video content, shop, and communicate.
Content is becoming increasingly important as it is now a decisive factor in online purchasing choices.
Let’s try to understand what has happened and is happening in the Marketing landscape of 2020 through some of the most influential statistics that can be very useful to us.
For example, did you know that nearly 9 out of 10 consumers trust online reviews as much as they do those from friends and family?
Let’s discover the Marketing statistics you absolutely need to know!
content marketing statistics
We know that people remember only 10% of the information they read on average. However, if the information is associated with an image, the rate rises to 65%.
In remembering images (visual memory), we are unmatched.
But this is no longer just a trait typical of the human race. Images are the content we enjoy consuming the most because of their completeness and visibility.
And the consumption of content on mobile devices has only increased our consumption of images and made us more aware of graphic content rather than textual content.
content marketing statistics
Videos are increasingly becoming tutorials. Seventy percent of users on YouTube watch videos to "solve a problem," looking for guides to tackle difficulties they encounter in their studies, hobbies, or work.
Videos on YouTube are increasingly taking on a tutorial, guide, support, and explanation function.
Originally, videos were primarily produced and consumed for entertainment—music videos, movie trailers, commercials.
This entertainment function has been partly inherited by social networks: think of Instagram Stories, TikTok, and Facebook Stories.
If you are looking for the right format to explain to customers how your product can help them solve a problem (and therefore why it is the solution), then creating a video might be the best choice!
marketing trend statistics
Gaming, education, and healthcare are the three sectors expected to invest the most in Augmented Reality for business growth.
Augmented reality allows users to consume content (and products/services) in a highly experiential way.
From the global survey conducted by Perkins Coie, the Gaming sector confirms itself as the one most focused on investing in Augmented Reality. On the other hand, online gaming can truly become a sensational and immersive 360° experience through these technologies.
But let’s not forget that education, through interactive Augmented Reality, can drastically change and innovate the learning experience.
In third place is the Healthcare sector and medical devices, which, through Augmented Reality, aim to make products and services more "marketing-oriented" and desirable for the mass market.
marketing trend statistics
Companies with an Instagram profile receive about 40% of their impressions through Stories.
Users are increasingly enjoying Stories on social media, both in private relationships and in interactions with brands.
To make the most of Instagram's power and create greater engagement and interactions, brands need to focus on relevant content.
According to Instagram's algorithms, Stories are indeed the most relevant content.
If your brand isn't generating enough engagement and isn't receiving interactions on this channel, check that the content you're posting is appropriate for Instagram. Are you leveraging the power of Stories?
marketing statistics
According to research by Bain & Company, increasing customer retention by 5% can boost profits by 25% to 95%.
It's not enough to acquire new customers to grow your business and, especially, your revenue. It's essential to retain the ones you have. Acquiring a new customer costs, on average, 5 to 25 times more than keeping an existing one.
With loyal customers, it's also easier to cross-sell and increase the value of their purchases!
social media marketing statistics
If a product or service is presented by a friend or relative, 60% of customers trust their reviews and opinions.
Developing micro-influencer channels is a winning strategy that shows the highest conversion rates. The closer the connection, the greater the trust and credibility of the source.
inbound marketing statistics
LoyaltyOne reports that 62% of respondents would join a loyalty program if their favorite brand offered one.
Loyalty programs remain a must-have. They are always appreciated and enhance the customer experience, reducing churn rates. Tips: don’t just think about the receipt! With social media, you can leverage many other factors, rewarding customers for reviews and community activism!
inbound marketing statistics
HubSpot reports that in the event of a business mistake, 96% of customers continue to purchase the product, but only if there are apologies and a resolution of the error.
To err is human. Everyone forgives mistakes, including customers. However, this is only true if the company apologizes and rolls up its sleeves to make amends.
marketing statistics
Eighty-six percent of users hesitate to purchase if online reviews are negative. Moreover, eighty-five percent trust online reviews as much as those from friends and family.
Negative online reviews are a real "stain." It's impossible not to have them, but it becomes essential to manage them promptly and effectively. You must respond quickly, personally, and with maximum transparency to make dissatisfied customers feel heard and supported.
English (UK) 
Italiano