{"id":917,"date":"2024-07-10T12:48:10","date_gmt":"2024-07-10T10:48:10","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?page_id=917"},"modified":"2024-10-15T15:42:44","modified_gmt":"2024-10-15T13:42:44","slug":"automation-e-personalizzazione","status":"publish","type":"page","link":"https:\/\/www.digitalmetrics.eu\/en\/automation-e-personalizzazione\/","title":{"rendered":"Automation &#038; Personalizzazione"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"917\" class=\"elementor elementor-917\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8a5e27 e-flex e-con-boxed e-con e-parent\" data-id=\"2f8a5e27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12f6cfb0 e-con-full e-flex e-con e-child\" data-id=\"12f6cfb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54ce0ad1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54ce0ad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automation &amp; Personalizzazione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157dc04d elementor-widget elementor-widget-spacer\" data-id=\"157dc04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0eaca5 elementor-widget elementor-widget-heading\" data-id=\"3b0eaca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caratteristiche Piattaforma Mail-Maker<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11448902 e-flex e-con-boxed e-con e-parent\" data-id=\"11448902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63b36be6 elementor-widget elementor-widget-spacer\" data-id=\"63b36be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad3855 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3ad3855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-pencil-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.9 142.1l-46.1 46.1c-4.7 4.7-12.3 4.7-17 0l-111-111c-4.7-4.7-4.7-12.3 0-17l46.1-46.1c18.7-18.7 49.1-18.7 67.9 0l60.1 60.1c18.8 18.7 18.8 49.1 0 67.9zM284.2 99.8L21.6 362.4.4 483.9c-2.9 16.4 11.4 30.6 27.8 27.8l121.5-21.3 262.6-262.6c4.7-4.7 4.7-12.3 0-17l-111-111c-4.8-4.7-12.4-4.7-17.1 0zM124.1 339.9c-5.5-5.5-5.5-14.3 0-19.8l154-154c5.5-5.5 14.3-5.5 19.8 0s5.5 14.3 0 19.8l-154 154c-5.5 5.5-14.3 5.5-19.8 0zM88 424h48v36.3l-64.5 11.3-31.1-31.1L51.7 376H88v48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccdd70 elementor-widget elementor-widget-heading\" data-id=\"1ccdd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Automation &amp; <span style=\"color:#7f89c3\">Personalizzazione<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0a415a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d0a415a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fed10b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3fed10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nCon la MARKETING AUTOMATION TOOL BOX  <span style=\"color:#7f89c3\">componete un piano di comunicazione individuale per ogni utente <\/span>del vostro DWH \u201cPure Marketing Data\u201d creato sul cloud MAIL-MAKER. Programmate l\u2019invio automatico di email e SMS sul record di un\u2019azione (es. retargeting su ultimo acquisto), sul dato anagrafico (es. buon compleanno) e sul Loyalty Program (es. saldo punti). I campi dinamici dei template (nome utente) massimizzano l\u2019engagement del vostro Marketing Relazionale.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edaa7db elementor-widget elementor-widget-spacer\" data-id=\"3edaa7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9bda66 e-flex e-con-boxed e-con e-parent\" data-id=\"e9bda66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4fdbd84 e-grid e-con-full e-con e-child\" data-id=\"4fdbd84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e228ed e-con-full e-flex e-con e-child\" data-id=\"1e228ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d86e51e elementor-widget elementor-widget-heading\" data-id=\"d86e51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Automation Tool Box<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a0086 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"39a0086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f419439 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f419439\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Configurate l\u2019invio automatico di email e SMS in base alle strategie di engagement.\nLa comunicazione \u00e8 generata dal record dell\u2019anagrafica oppure da una precisa zione dell\u2019utente tracciata sul vostro database:\n\u2013 Welcome mail alla prima iscrizione<br>\n\u2013 Buon compleanno<br>\n\u2013 Thank you mail per un particolare acquisto<br>\n\u2013 Anniversario fidelity card<br>\n\u2013 Push fidelity program<br>\n\u2013 Reward fidelity program<br>\n\u2013 Rinnovo consensi<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f96bf9 e-con-full e-flex e-con e-child\" data-id=\"6f96bf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4aa6f elementor-widget elementor-widget-heading\" data-id=\"4c4aa6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campi dinamici<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9ea73 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a9ea73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4003c30 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4003c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">All\u2019interno della creativit\u00e0 potete predisporre elementi dinamici che vengono rilevati automaticamente sul vostro database.<br>\n\u2013 Dati personali (nome; cognome, data di nascita)<br>\n\u2013 Dati legati al Fidelity Program (numero e tipologia card; saldo punti; data ultimo acquisto etc )<br>\n\u2013 Dati legati alla promozione\/evento (scadenza promozione, barcode di tipo EAN8\/13\/QR-code,\/Code-39\/128 con sconto personale).<br>\nPer il Marketing Relazionale avanzato sono disponibili script di contenuto condizionale (if \u2026 then \u2026 else \u2026); stringhe per modificare il contenuto testuale (es. {if GENDER=\u2019F\u2019 then \u201cGentile sig.ra\u201d else \u201cEgregio sig.\u201d fi}; codice HTML personalizzato. Porzioni di contenuto calcolato.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a54d77b e-con-full e-flex e-con e-child\" data-id=\"a54d77b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b552e6 elementor-widget elementor-widget-heading\" data-id=\"2b552e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gestione coupon <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b068b01 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b068b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3bef75 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b3bef75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nMail-Maker \u00e8 in grado di generare e gestire l\u2019erogazione di Coupon univoci con barcode di tipo EAN8\/13\/QR-code,\/Code-39\/128.\nL\u2019erogazione dei Coupon pu\u00f2 avvenire in diversi modi, tramite:<br>\n\u2013 invio di un messaggio contenente il codice promozionale (inline, o come allegato)<br>\n\u2013 invio di un messaggio contenente il link per visualizzare\/scaricare il coupon.<br>\nLa piattaforma erogher\u00e0 l\u2019elenco di coloro che hanno letto\/scaricato il Coupon, con l\u2019eventuale elenco dei codici \u201cbruciati\u201d.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8411f e-con-full e-flex e-con e-child\" data-id=\"2b8411f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d6288 elementor-widget elementor-widget-heading\" data-id=\"e2d6288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Controlli creativit\u00e0 E-MAIL\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c339db8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c339db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2333075 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2333075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Con Mail-Maker potrete controllare e correggere buona parte degli errori HTML presenti nella vostra DeM.\n\u00c8 sempre attivo un controllo delle URL che garantisce il corretto tracciamento delle interazioni dei destinatari.\nNel codice HTML \u00e8 possibile utilizzare il metalinguaggio di programmazione condizionale di Mail-Maker per comporre i contenuti in funzione dei valori presenti nell\u2019anagrafica del target (es. ).\nLa comunicazione DeM \u00e8 integrabile sui principali Social Network.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c52ef4e e-con-full e-flex e-con e-child\" data-id=\"c52ef4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b841b elementor-widget elementor-widget-heading\" data-id=\"f5b841b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AB testing E-MAIL\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb382e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb382e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b40b4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70b40b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La creativit\u00e0 HTML, pu\u00f2 essere caricata in modalit\u00e0 A\/B Testing e HTML Multivariant. Ovvero, potete caricare due o pi\u00f9 creativit\u00e0 che verranno inviate a una determinata percentuale del target per valutare quale variante sia pi\u00f9 efficace (in termini di aperture o click).\nSar\u00e0 quindi la piattaforma a selezionare automaticamente la versione pi\u00f9 performante e a completare l\u2019invio sul resto del target.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b500bd3 e-con-full e-flex e-con e-child\" data-id=\"b500bd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7431fd0 elementor-widget elementor-widget-heading\" data-id=\"7431fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Controlli creativit\u00e0 SMS \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3ae14 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f3ae14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29fcff4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"29fcff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sul pannello SMS Multipart potrete gestire i campi dinamici tag DESTNAME e tag DESTSURNAME che saranno popolati con i valori presenti nell\u2019anagrafica della vostra lista target.\nPotrete inoltre inserire codici sconto \u00abinline\u00bb, anche univoci, o short link per download di coupon e altri contenuti promozionali.\nGli SMS sono singoli (160 caratteri) oppure concatenati per lunghezze di testo maggiore.\nIn simultanea alla composizione dell\u2019SMS potrete avvalervi del comodo countdown \u00abcaratteri disponibili\u00bb.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c09afbf e-flex e-con-boxed e-con e-parent\" data-id=\"4c09afbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ede3a8 elementor-widget elementor-widget-heading\" data-id=\"7ede3a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE <span style=\"color:#7f89c3\">STUDIES<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfe617 elementor-widget elementor-widget-heading\" data-id=\"ccfe617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Esamina i servizi \u201cComunicazione One-to-One\u201d applicati a realt\u00e0 aziendali simili alla tua!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a174dd7 elementor-widget elementor-widget-spacer\" data-id=\"5a174dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f12708 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"56f12708\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2243 post type-post status-publish format-standard hentry category-senza-categoria\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/11\/26\/offerta-sms-marketing\/\" target=&quot;_blank&quot;>\n\t\t\t\tServizi per il tuo SMS Marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26 November 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Prenota la tua campagna SMS Marketing PRENOTA SUBITO E PAGA DOPO. SENZA PENSIERI. Giorni Ore Minuti Secondi Questa promozione \u00e8 scaduta, puoi comunque richiedere un<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/11\/26\/offerta-sms-marketing\/\" aria-label=\"Read more about Servizi per il tuo SMS Marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2184 post type-post status-publish format-standard hentry category-senza-categoria\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/11\/25\/prenota-una-campagna-sms-marketing\/\" target=&quot;_blank&quot;>\n\t\t\t\tPrenota la tua campagna SMS Marketing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t25 November 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Prenota la tua campagna SMS Marketing PRENOTA SUBITO E PAGA DOPO. SENZA PENSIERI. Ma affrettati, l\u2019offerta SMS Marketing dura solo pochi giorni! Giorni Ore Minuti<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/11\/25\/prenota-una-campagna-sms-marketing\/\" aria-label=\"Read more about Prenota la tua campagna SMS Marketing\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1876 post type-post status-publish format-standard hentry category-senza-categoria tag-blog\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/customer-care-automation-un-efficace-alleato-che-lavora-per-te-24x7\/\" target=&quot;_blank&quot;>\n\t\t\t\tCustomer Care Automation: un efficace alleato che lavora per te 24\u00d77\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 September 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Customer Care Automation: un efficace alleato che lavora per te 24\u00d77 Come attirare traffico sul sito L\u2019emergenza sanitaria del Coronavirus ha colto tutti impreparati: brand,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/customer-care-automation-un-efficace-alleato-che-lavora-per-te-24x7\/\" aria-label=\"Read more about Customer Care Automation: un efficace alleato che lavora per te 24\u00d77\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeggi Tutto \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"18\" data-next-page=\"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917\/page\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Automation &#038; Personalizzazione Caratteristiche Piattaforma Mail-Maker Automation &#038; Personalizzazione Con la MARKETING AUTOMATION TOOL BOX componete un piano di comunicazione individuale per ogni utente del vostro DWH \u201cPure Marketing Data\u201d creato sul cloud MAIL-MAKER. Programmate l\u2019invio automatico di email e SMS sul record di un\u2019azione (es. retargeting su ultimo acquisto), sul dato anagrafico (es. buon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-917","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=917"}],"version-history":[{"count":14,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917\/revisions"}],"predecessor-version":[{"id":2046,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/pages\/917\/revisions\/2046"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}