{"id":1291,"date":"2024-07-26T10:29:37","date_gmt":"2024-07-26T08:29:37","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1291"},"modified":"2024-07-30T09:26:07","modified_gmt":"2024-07-30T07:26:07","slug":"vantaggi-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/26\/vantaggi-email-marketing\/","title":{"rendered":"Why are emails still so effective? Let's discover the advantages."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1291\" class=\"elementor elementor-1291\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c25d9f1 e-flex e-con-boxed e-con e-parent\" data-id=\"6c25d9f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b761d32 elementor-widget elementor-widget-spacer\" data-id=\"4b761d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16167224 elementor-widget elementor-widget-heading\" data-id=\"16167224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are emails still so effective? Let's discover the advantages. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47dff16b elementor-widget elementor-widget-spacer\" data-id=\"47dff16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7caa1cc e-flex e-con-boxed e-con e-parent\" data-id=\"7caa1cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6dd87 elementor-widget elementor-widget-post-info\" data-id=\"1a6dd87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>26 July  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/marketing-strategico\/\" class=\"elementor-post-info__terms-list-item\">Marketing strategico<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b419b5d elementor-widget elementor-widget-heading\" data-id=\"b419b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">They are still the digital marketing tool with the highest ROI. They support companies not only in marketing and sales but also in an extensive CRM capacity. They seem timeless, but how do they do it? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce20e7 elementor-widget elementor-widget-heading\" data-id=\"fce20e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">There are videos, social media, apps, instant messaging, display advertising, etc. Companies today have numerous digital marketing tools that we could define as innovative.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cafa33e elementor-widget elementor-widget-heading\" data-id=\"cafa33e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">But despite this, 94% of companies still strongly believe that email marketing remains among the top 3 strategies in terms of profits generated and campaign success.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-526cadb elementor-widget elementor-widget-heading\" data-id=\"526cadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is it still so effective?&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658c92e elementor-widget elementor-widget-spacer\" data-id=\"658c92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5918c84 e-flex e-con-boxed e-con e-parent\" data-id=\"5918c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6155ff e-con-full e-flex e-con e-child\" data-id=\"a6155ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1397789 elementor-widget elementor-widget-heading\" data-id=\"1397789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. They are easy to test and optimize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e688 elementor-widget elementor-widget-heading\" data-id=\"6e8e688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Using the A\/B Test technique, it's possible to test many elements of an email: <b>the content; the subjects; the layout<\/b>.<br><br>\n\nBy analyzing the metrics, we can optimize the content, reworking it in the form that appeals to and engages our audience the most.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab40eb elementor-widget elementor-widget-spacer\" data-id=\"4ab40eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8ef4c elementor-widget elementor-widget-heading\" data-id=\"aa8ef4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. They are permission-based<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed6eb1 elementor-widget elementor-widget-heading\" data-id=\"4ed6eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Unlike many other digital marketing tools, such as web and social media advertising, <b>emails are based on the consent<\/b> given by your audience.<br><br>\n\nUsers have expressed their desire to receive our messages. And perhaps they are eagerly awaiting news and current promotions from us.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da7517 elementor-widget elementor-widget-spacer\" data-id=\"6da7517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234d875 elementor-widget elementor-widget-heading\" data-id=\"234d875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Unrivaled customization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8805024 elementor-widget elementor-widget-heading\" data-id=\"8805024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Measurability<\/b> has always been one of the strengths of emails. Both in <b>terms of ROI<\/b> and tracking.<br><br>\n\nThe available metrics are quite substantial: opens, clicks, bounces, average time spent, conversions, unsubscribes\u2026<br><br>\n\nAnalyzing this data <b>provides us with unmatched insights<\/b> compared to other media and digital channels.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98356e2 elementor-widget elementor-widget-spacer\" data-id=\"98356e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1267bc elementor-widget elementor-widget-heading\" data-id=\"d1267bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Measurable results <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f846f elementor-widget elementor-widget-heading\" data-id=\"49f846f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">By communicating with users we know, we can achieve the <b>extreme level of personalization: 1-to-1.<\/b><br><br>\n\nWith the right tools, such as Marketing Automation, it's possible to create messages that are so customized they almost seem tailor-made.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2febac elementor-widget elementor-widget-spacer\" data-id=\"f2febac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dac61 elementor-widget elementor-widget-heading\" data-id=\"16dac61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Among the most visited places by users <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8ba50 elementor-widget elementor-widget-heading\" data-id=\"da8ba50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">An user spends <b>2.5 hours a day in their inbox<\/b>.<br><br>\n\nWe can be almost certain that, if not immediately, within a few days, each delivered message will be viewed.<br><br>\n\nAnd unlike other channels and media, the <b>inbox is a personal and private archive<\/b>. The dedication that users put into reading emails is unmatched.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ec69f elementor-widget elementor-widget-spacer\" data-id=\"d6ec69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db2983e elementor-widget elementor-widget-heading\" data-id=\"db2983e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. (Almost) total control over the content <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bc007 elementor-widget elementor-widget-heading\" data-id=\"61bc007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Many media channels, like social or display advertising, typically <b>impose several restrictions<\/b> on content management (permitted characters, image formats, etc.).<br><br>\n\nIn <b>emails, control over the content<\/b> is instead <b>in our hands.<\/b> From the choice of layout to the selection of individual elements and formats.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d21f9 elementor-widget elementor-widget-spacer\" data-id=\"d1d21f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d62f5 elementor-widget elementor-widget-heading\" data-id=\"a1d62f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Cheap &amp; Chic <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd049d elementor-widget elementor-widget-heading\" data-id=\"3cd049d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Although it is possible to create truly impactful email campaigns, <b>you won't need a significant investment.<br><br><\/b>\n\nIf we have a good user base to target with the campaigns, it will be enough to gather a good dose of creativity and a couple of tools (shipping platform, source of graphic content).<br><br>\n\nEmails <b>remain the most cost-effective digital media<\/b> there is. And this also allows for being very quick and timely.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2e3f8 elementor-widget elementor-widget-image\" data-id=\"ca2e3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"553\" height=\"157\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-26-114325.png\" class=\"attachment-large size-large wp-image-1367\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-26-114325.png 553w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-26-114325-300x85.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b658a77 elementor-widget elementor-widget-spacer\" data-id=\"b658a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e3421 elementor-widget elementor-widget-heading\" data-id=\"65e3421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. They support the entire business. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5780fb8 elementor-widget elementor-widget-heading\" data-id=\"5780fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Not only do they <b>support other digital channels,<\/b> but more generally, emails <b>cross-functionally support all Business functions<\/b> of our company.<br><br>\n\nWhether it is about sales in the strict sense or CRM and customer service, emails have an unparalleled versatility.<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-227b1ba e-con-full e-flex e-con e-child\" data-id=\"227b1ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b294152 elementor-widget elementor-widget-image\" data-id=\"b294152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/8-BENEFICI-DELLE-E-MAIL-410x1024-1.jpg\" class=\"attachment-large size-large wp-image-1364\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/8-BENEFICI-DELLE-E-MAIL-410x1024-1.jpg 410w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/8-BENEFICI-DELLE-E-MAIL-410x1024-1-120x300.jpg 120w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e036a elementor-widget elementor-widget-image\" data-id=\"e1e036a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/1-768x644-1.jpg\" class=\"attachment-large size-large wp-image-1365\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/1-768x644-1.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/1-768x644-1-300x252.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee41b1 elementor-widget elementor-widget-image\" data-id=\"fee41b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/2-1-768x644-1.jpg\" class=\"attachment-large size-large wp-image-1366\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/2-1-768x644-1.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/2-1-768x644-1-300x252.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df6b8db e-flex e-con-boxed e-con e-parent\" data-id=\"df6b8db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-549b5c9 elementor-widget elementor-widget-spacer\" data-id=\"549b5c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa4bd8 elementor-widget elementor-widget-heading\" data-id=\"3aa4bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3fcbad elementor-widget elementor-widget-heading\" data-id=\"f3fcbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Years pass, even decades, yet they continue to be an indispensable tool for our Business. The advantages offered by emails are truly cross-functional: sales, loyalty, strengthening relationships with users and customers.<br><br>\n\nThe fact that we will certainly continue to do email marketing does not mean that we have to do it in exactly the same way. There are <b>two success variables in the coming years<\/b> that we need to focus on:<br><br>\n\n<b>1. increasingly advanced personalization;<br> 2. tools for collecting and analyzing data<\/b> from campaigns.<br><br>\n\nThe <b>greater personalization<\/b> will help us <b>communicate<\/b> with users <b>individually,<\/b> in an exclusive manner. Because that\u2019s what they expect to find in the Inbox: personal messages.<br><br>\n\nThe <b>collection and analysis of data<\/b> will help us understand what users like and dislike, what is working and what is not.<br><br>\n\nAnd so on one hand, it will <b>enrich our knowledge of users<\/b> and their preferences. On the other, it will <b>allow us to focus resources on initiatives that work,<\/b> avoiding resource wastage.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d1781 elementor-widget elementor-widget-spacer\" data-id=\"10d1781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e595d58 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"e595d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/26\/sviluppo-loyalty-program-dashboard-tigota\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">TIGOTA' LOYALTY PROGRAM DASHBOARD DEVELOPMENT<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/29\/come-attirare-traffico-sul-sito\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">SEO and Content: How to Drive Traffic to Our Site<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Perch\u00e9 le e-mail sono ancora cos\u00ec efficaci? Scopriamo i vantaggi Sono ancora lo strumento di marketing digitale con il pi\u00f9 alto ROI. Supportano le aziende non solo a livello marketing e commerciale, ma anche a livello esteso di CRM. Sembrano intramontabili, ma come fanno? Ci sono i video, i Social, le App, la messaggistica istantanea, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[8],"class_list":["post-1291","post","type-post","status-publish","format-standard","hentry","category-marketing-strategico","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1291"}],"version-history":[{"count":22,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1291\/revisions"}],"predecessor-version":[{"id":1428,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1291\/revisions\/1428"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}