{"id":1413,"date":"2024-07-29T16:55:50","date_gmt":"2024-07-29T14:55:50","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1413"},"modified":"2024-07-30T09:46:01","modified_gmt":"2024-07-30T07:46:01","slug":"come-attirare-traffico-sul-sito","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/29\/come-attirare-traffico-sul-sito\/","title":{"rendered":"SEO and Content: How to Drive Traffic to Our Site"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1413\" class=\"elementor elementor-1413\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d443d01 e-flex e-con-boxed e-con e-parent\" data-id=\"4d443d01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a85bc44 elementor-widget elementor-widget-spacer\" data-id=\"3a85bc44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d47f68c elementor-widget elementor-widget-heading\" data-id=\"4d47f68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are emails still so effective? Let's discover the advantages. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3547ece8 elementor-widget elementor-widget-spacer\" data-id=\"3547ece8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ec639d8 e-flex e-con-boxed e-con e-parent\" data-id=\"4ec639d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c3b214 elementor-widget elementor-widget-post-info\" data-id=\"49c3b214\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>29 July  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/inbound-marketing\/\" class=\"elementor-post-info__terms-list-item\">inbound marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1902d2c e-flex e-con-boxed e-con e-parent\" data-id=\"1902d2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38cb7c7 e-con-full e-flex e-con e-child\" data-id=\"38cb7c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f33cb89 elementor-widget elementor-widget-heading\" data-id=\"2f33cb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It's true that attracting traffic to the website is not enough. Then you need to convert visitors to generate value. But we still have to start with traffic. Generating it today has become anything but straightforward, as the rush to the web has dramatically increased competition. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e6ff5 elementor-widget elementor-widget-heading\" data-id=\"c1e6ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">For those who are not willing to pay to appear among the top results in Google searches, attracting traffic to the site and gaining space and visibility requires skill, expertise, and commitment. And a good dose of consistency and patience.\n\nIf we do not want to invest in paid campaigns, such as Google Ads, we must accept the fact that it will not be easy to quickly achieve satisfactory results; it will take time before climbing to the top of the search results.\n\nBut this is as true as the fact that it will be an investment of time and effort that will reward every effort handsomely.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8e46b8 e-con-full e-flex e-con e-child\" data-id=\"a8e46b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aed983d elementor-widget elementor-widget-image\" data-id=\"aed983d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1.jpg\" class=\"attachment-large size-large wp-image-1415\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1.jpg 500w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1-300x180.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1-18x12.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec7dea9 e-flex e-con-boxed e-con e-parent\" data-id=\"ec7dea9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130a2e75 elementor-widget elementor-widget-heading\" data-id=\"130a2e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to attract traffic to the site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188cc3c8 elementor-widget elementor-widget-heading\" data-id=\"188cc3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The website is the business card and global showcase of every activity, person, and organization today. The underlying problem is that we are now overloaded with information and alternatives.<br><br>\n\nTry searching for \u201cwomen's t-shirt\u201d on Google, and you\u2019ll see 29 million results and related pages. If you have a women's clothing store, you might be thinking: how will users ever find me among 30 million results?<br><br>\n\nThat\u2019s a great question. It\u2019s the question we all ask when we publish something online. Method is needed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9475070 e-flex e-con-boxed e-con e-parent\" data-id=\"9475070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46ac546 e-con-full e-flex e-con e-child\" data-id=\"46ac546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d36e3b1 elementor-widget elementor-widget-image\" data-id=\"d36e3b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/blog-how-to-rank-higher-on-google-400x200-1.png\" class=\"attachment-large size-large wp-image-1416\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/blog-how-to-rank-higher-on-google-400x200-1.png 400w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/blog-how-to-rank-higher-on-google-400x200-1-300x150.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/blog-how-to-rank-higher-on-google-400x200-1-18x9.png 18w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38a3a3f e-con-full e-flex e-con e-child\" data-id=\"38a3a3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c652d elementor-widget elementor-widget-heading\" data-id=\"a5c652d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nCertainly, without great content behind it, you won't get far.<br><br>\n\nBut you shouldn't think you have great content just because the images are high quality and the texts are well written (these are, in a sense, secondary aspects).\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61c423d e-flex e-con-boxed e-con e-parent\" data-id=\"61c423d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8447a2 elementor-widget elementor-widget-heading\" data-id=\"d8447a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Especially, the content must be relevant, meaning it should be of great interest to your Buyer Persona, your target user. So first of all:<br><br>\n\n1- You need to know your audience, the one you are addressing;<br>\n2- You need to understand and anticipate what content they are interested in and what they are searching for online.<br><br>\n\nOnce you have correctly identified your audience and gained a solid understanding of their preferences, you can start working on the content.<br><br>\n\nYou have prepared the texts, selected good images, videos, and more.<br><br>\n\nNow let's move on to some more technical matters. To become visible to search engines and build the necessary \"authority\" to rank on the first page of results, you need to follow the rules set by browsers (like Google).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7598672 e-flex e-con-boxed e-con e-parent\" data-id=\"7598672\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a16b7a2 elementor-widget elementor-widget-heading\" data-id=\"a16b7a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Do on-page SEO to improve rankings <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-323c46c3 elementor-widget elementor-widget-heading\" data-id=\"323c46c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">SEO \u2013 Search Engine Optimization \u2013 literally means optimization for search engines.<br><br>\n\nWhy is SEO so important? Very simply because it is Google (more generally <b>the search engine) that chooses which pages to highlight<\/b> when we search the web.<br><br>\n\nAnd since <b>it is precisely through SEO that it chooses them,<\/b> the conclusion is that whether we like it or not, we cannot do without it.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01d7b57 e-flex e-con-boxed e-con e-parent\" data-id=\"01d7b57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d3d7301 e-con-full e-flex e-con e-child\" data-id=\"d3d7301\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e80107 elementor-widget elementor-widget-image\" data-id=\"8e80107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/on-page-seo-1.png\" class=\"attachment-large size-large wp-image-1417\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/on-page-seo-1.png 560w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/on-page-seo-1-300x169.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/on-page-seo-1-18x10.png 18w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfbd583 e-con-full e-flex e-con e-child\" data-id=\"cfbd583\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86f7a9b elementor-widget elementor-widget-heading\" data-id=\"86f7a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">We all know what SEO means by now.<br><br>\n\nIn simple terms, it means writing and optimizing the content of our pages so that they are relevant and pertinent to the searches for which we want to be found.<br><br>\n\n<b>But it's one of those cases that's \u201ceasier said than done.\u201d<\/b> Because your judge, as mentioned, will be the search engine.<br><br>\n\nAnd doing SEO well means paying attention to several aspects on which search engines base their scores.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e1879c e-flex e-con-boxed e-con e-parent\" data-id=\"0e1879c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1503930 elementor-widget elementor-widget-heading\" data-id=\"1503930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The acronym itself, so short, may be misleading. In reality, SEO means optimizing numerous elements:<br><br><li>Content quality;<\/li><br>\n<li>Page Title;<\/li><br>\n<li>The headers within the page;<\/li><br>\n<li>Meta descriptions;<\/li><br>\n<li>The alt-texts (alternative texts) of the images;<\/li><br>\n<li>Structured data (schema.org)<\/li><br>\n<li>The URLs<\/li><br>\n<li>Internal links<\/li><br>\n<li>Mobile Optimization<\/li><br>\n<li>Loading speed<\/li><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da61b65 elementor-widget elementor-widget-heading\" data-id=\"da61b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Doing good SEO is certainly not easy, but it's not impossible either. With the right foundation and constant practice, you can learn quickly, and the results in terms of website traffic are noticeable.<br><br>\n\nIf you're not sure where to start, there are many excellent online courses available for free that can provide you with the knowledge you need. One such course is from HubSpot Academy, which is comprehensive and offers a great foundational training on all aspects of Inbound Marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71dedf elementor-widget elementor-widget-image\" data-id=\"e71dedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"112\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-29-165508-1024x143.png\" class=\"attachment-large size-large wp-image-1418\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-29-165508-1024x143.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-29-165508-300x42.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-29-165508-768x107.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-29-165508-18x3.png 18w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/Immagine-2024-07-29-165508.png 1121w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c02ae19 e-flex e-con-boxed e-con e-parent\" data-id=\"c02ae19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed93105 elementor-widget elementor-widget-heading\" data-id=\"ed93105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2- Contents and Blogging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d3459 elementor-widget elementor-widget-heading\" data-id=\"95d3459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">One swallow does not make a summer, they say. And if we talk about content, this is more than ever a truth.<br><br>\n\nIf you really want to build your authority on the web and therefore not only attract generic traffic to the site, but also retain users over time, you will have to prepare and publish a lot of quality content consistently.<br><br>\n\nQuality, quantity, coherence and consistency. Also and above all if you have a Blog on the site (and if you don't have one yet, you really should).<br><br>\n\nThe Blog can be an unparalleled tool for acquiring not only traffic, but also Leads and conversions. But for it to work, it will need to be constantly enriched with quality content, correlated with each other.<br><br>\n\nThe work of constant updating is essential to build the authority of the site and keep the audience active and loyal. <br><br>\n\nIf you consistently publish content that is relevant to your audience, users will create expectations (which you will have to meet, of course).<br><br>\n\nThey will come back to you periodically, to look for new articles and news. They will share the most interesting content and will mention you more and more often, on more occasions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e67e7f0 elementor-widget elementor-widget-heading\" data-id=\"e67e7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nSite and brand authority\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f2786 elementor-widget elementor-widget-heading\" data-id=\"f5f2786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n\n\nBlogging is a strategy that really should not be underestimated. Also and above all because in addition to the benefits for SEO and site traffic, it is truly a more unique than rare resource for sales and the image of the company.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d8e8e6 e-flex e-con-boxed e-con e-parent\" data-id=\"1d8e8e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-619474e e-con-full e-flex e-con e-child\" data-id=\"619474e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129b049 elementor-widget elementor-widget-image\" data-id=\"129b049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/I-BENEFICI-DEL-BLOG-1.png\" class=\"attachment-large size-large wp-image-1422\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/I-BENEFICI-DEL-BLOG-1.png 500w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/I-BENEFICI-DEL-BLOG-1-300x180.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/I-BENEFICI-DEL-BLOG-1-18x12.png 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22969e2 e-con-full e-flex e-con e-child\" data-id=\"22969e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9ffbc elementor-widget elementor-widget-heading\" data-id=\"8b9ffbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Blog articles are quality content that cover topics in which you are experts, reflecting your product or service offerings.<br><br>\n\nIn essence, in addition to building authority in terms of SEO and ranking, <b>you will also be strengthening your company's image and authority<\/b> in the eyes of potential customers.<br><br>\n\nAnd all this leads to very practical and tangible benefits: companies with active and quality blogs achieve <b>+67% conversions and sales through their website.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15071b8 e-flex e-con-boxed e-con e-parent\" data-id=\"15071b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c99ff1c elementor-widget elementor-widget-heading\" data-id=\"c99ff1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- Multi-formats for omni-channel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b51ea elementor-widget elementor-widget-heading\" data-id=\"69b51ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Every single piece of content<\/b> you prepare <b>can actually be worth<\/b> (at least) <b>3<\/b>, if it\u2019s of quality. Because when you turn content into a webpage or blog article, you\u2019re not fully leveraging its potential.<br><br>\n\nIn general, the formats in which we can reproduce content are multiple: audio, video, text, graphics. Our choice will fall on the one most suitable for the topic we present and the angle from which we are addressing the subject.<br><br>\n\nFor example, if we want to talk about \u201cHow to do SEO,\u201d we will likely choose to create an article for our blog and develop a lot of quality text.<br><br>\n\nOnce we have our latest article in hand, we need to envision that the same content could be reworked into at least a couple of other formats.<br><br>\n\nImagine, for example, summarizing and organizing it to create an infographic. Alternatively, if you're comfortable with video, you could turn the text into a script and create a tutorial.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5965d4 elementor-widget elementor-widget-heading\" data-id=\"b5965d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nSite and brand authority\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c58ff elementor-widget elementor-widget-heading\" data-id=\"82c58ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n\n\nBlogging is a strategy that really should not be underestimated. Also and above all because in addition to the benefits for SEO and site traffic, it is truly a more unique than rare resource for sales and the image of the company.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdac634 elementor-widget elementor-widget-image\" data-id=\"cdac634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/formati-1.png\" class=\"attachment-large size-large wp-image-1424\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/formati-1.png 800w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/formati-1-300x150.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/formati-1-768x384.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/formati-1-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20083db elementor-widget elementor-widget-heading\" data-id=\"20083db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nMulti-format and multi-channel\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2eb4d1 elementor-widget elementor-widget-heading\" data-id=\"d2eb4d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">- We will dedicate our article to the Blog, to enrich our site;<br>\n   - the Infographic, very \"sharable\", we could instead share it on social media (LinkedIn, Facebook and Twitter);<br>\n   - The Tutorial will be perfect for our YouTube channel.<br><br>\n\nWe will have published on the site, posted on social media and uploaded to Youtube. Not bad considering we initially thought we only had some texts for a blog article!<br><br>\n\nBy reworking content in multiple formats, we will not only have enriched our content offering in the strict sense, but also created an omni-channel strategy. All traffic, audience, which will be diverted to your site.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dd7596 elementor-widget elementor-widget-heading\" data-id=\"74dd7596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4- Optimize for voice search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716d0d9 elementor-widget elementor-widget-heading\" data-id=\"716d0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Alexa, search for \u201cwomen\u2019s clothing store near me\u201d. Or: Siri, search for \u201chow to do SEO to increase web traffic\u201d.<br><br>\n\n<b>Voice assistants on your smartphone, at home, in the car.<\/b><br><br>\n\nAccording to a study by His Holiness Pwc, 65% of users aged 25-49 use the voice assistant to perform at least one daily search on the web.<br><br>\n\nWhen they provide search results, they always do so through the web and using the device\u2019s search engine. But compared to a manual search, \u201cvoice SEO\u201d has its own peculiarities.<br><br>\n\nSpecifically, we are the ones who<b> when we ask the voice assistant <\/b> to perform a search, <b> we place ourselves differently<\/b> compared to when we do the same search ourselves, manually.<br><br>\n\nFirst of all, we are much more verbose, <b> for the simple fact that we converse.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adf6a5 elementor-widget elementor-widget-image\" data-id=\"3adf6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"216\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/voice-search-query-stt.png\" class=\"attachment-large size-large wp-image-1430\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/voice-search-query-stt.png 960w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/voice-search-query-stt-300x81.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/voice-search-query-stt-768x207.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/voice-search-query-stt-18x5.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f904074 elementor-widget elementor-widget-heading\" data-id=\"f904074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">To earn a <b>good ranking in voice searches, we need to optimize \u201cLong Tail Keywords\u201d<\/b>. Let's see with an example what it means.<br><br>\n\nSuppose we want to prepare a cake and we need to search for the recipe on Google:<br>\n<br>\n\n- if we are in front of our PC, we will simply type: chocolate cake recipe;<br>\n\n- if instead we turn to Alexa, we will ask a more colloquial question: what are the ingredients to prepare a chocolate cake?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aab0f2b elementor-widget elementor-widget-heading\" data-id=\"3aab0f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5- Mobile Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ca35b4 elementor-widget elementor-widget-heading\" data-id=\"17ca35b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Did you know that <b>the algorithm that Google uses to rank search results uses mobile versions of pages? <\/b>Maybe not, and in that case the news will have shocked you quite a bit.<br><br>\n\nIn essence, this means that if you have created an impeccable site, with unmissable content, but you have not optimized it for mobile...Google will still leave you behind.<br><br>\n\nWhy the giant Google has decided to act this way, is simply explained by the data. In fact, today 60% of web users perform more searches from mobile than from desktop and in the near future the trend will only increase.<br><br>\n\nTo make the <b> mobile-friendly site <\/b> we must pay attention above all to two aspects:<br><br>\n\n- <b> loading speed of pages<\/b> (and of the site in general);<br>\n- <b> responsiveness of content<\/b> (adaptation to mobile format).<br><br>\n\nFor responsiveness, editors like WordPress take care of it, which typically have integrated the optimization functionality for mobile formats (smartphone, tablet).<br><br>\n\nYou will have to pay attention to the loading speed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e888a2c e-flex e-con-boxed e-con e-parent\" data-id=\"5e888a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dc9f6d0 e-con-full e-flex e-con e-child\" data-id=\"2dc9f6d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43278796 elementor-widget elementor-widget-image\" data-id=\"43278796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/mobile-page-speed-new-industry-benchmarks-01-2.width-800.png\" class=\"attachment-large size-large wp-image-1432\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/mobile-page-speed-new-industry-benchmarks-01-2.width-800.png 800w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/mobile-page-speed-new-industry-benchmarks-01-2.width-800-300x209.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/mobile-page-speed-new-industry-benchmarks-01-2.width-800-768x536.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/mobile-page-speed-new-industry-benchmarks-01-2.width-800-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cc03f02 e-con-full e-flex e-con e-child\" data-id=\"5cc03f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8899873 elementor-widget elementor-widget-heading\" data-id=\"8899873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Page loading speed is an essential factor in general for the website, because it allows you to dramatically reduce the bounce rate (abandonment rate) and in general maximizes user engagement.<br><br>\n\nThe elements that most <b>weigh down pages are images and videos<\/b>.<br><br>\n\nThis does not mean that you should eliminate these contents, which are essential for maximizing the User Experience.<br><br>\n\nInstead, insert them wisely, remembering <b> always and above all to compress them before uploading them<\/b> to the site.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799c2a12 e-flex e-con-boxed e-con e-parent\" data-id=\"799c2a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388910e8 elementor-widget elementor-widget-spacer\" data-id=\"388910e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a40041 elementor-widget elementor-widget-heading\" data-id=\"65a40041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370e3a0e elementor-widget elementor-widget-heading\" data-id=\"370e3a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Appearing at the top of search results and attracting traffic to your site is not easy at all and optimizing SEO is the first step you need to take, but it certainly cannot be the only one.<br><br>\n\nWe have mentioned the strategic nature of content, the central importance of optimization for mobile and Vocal Search. And we could list too many other variables of success.<br><br>\n\nThese are the ones to start with, the key ones to begin your climb to the top. Good work!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25852f2d elementor-widget elementor-widget-spacer\" data-id=\"25852f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b72e31b elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"2b72e31b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/26\/vantaggi-email-marketing\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Why are emails still so effective? Let's discover the advantages.<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/30\/come-creare-email-interattive\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">GIF (and more): how to create interactive emails<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Perch\u00e9 le e-mail sono ancora cos\u00ec efficaci? Scopriamo i vantaggi \u00c8 vero, attirare traffico sul sito web non \u00e8 sufficiente. Poi bisogna riuscire a convertire i visitatori per generare valore. Ma pur sempre dal traffico dovremo partire. E generarlo oggi \u00e8 diventato tutt\u2019altro che scontato, perch\u00e9 la corsa al web ha infittito vertiginosamente la concorrenza. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[8],"class_list":["post-1413","post","type-post","status-publish","format-standard","hentry","category-inbound-marketing","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1413"}],"version-history":[{"count":12,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1413\/revisions"}],"predecessor-version":[{"id":1436,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1413\/revisions\/1436"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}