{"id":1438,"date":"2024-07-30T10:38:55","date_gmt":"2024-07-30T08:38:55","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1438"},"modified":"2024-07-30T10:51:00","modified_gmt":"2024-07-30T08:51:00","slug":"come-creare-email-interattive","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/30\/come-creare-email-interattive\/","title":{"rendered":"GIF (and more): how to create interactive emails"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1438\" class=\"elementor elementor-1438\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1805acce e-flex e-con-boxed e-con e-parent\" data-id=\"1805acce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c62e7b5 elementor-widget elementor-widget-spacer\" data-id=\"7c62e7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e8a30 elementor-widget elementor-widget-heading\" data-id=\"6f9e8a30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are emails still so effective? Let's discover the advantages. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad7d6fa elementor-widget elementor-widget-spacer\" data-id=\"2ad7d6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-567f8e8f e-flex e-con-boxed e-con e-parent\" data-id=\"567f8e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70d170fa elementor-widget elementor-widget-post-info\" data-id=\"70d170fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>30 July  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/senza-categoria\/\" class=\"elementor-post-info__terms-list-item\">Uncategorized<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b14d370 e-flex e-con-boxed e-con e-parent\" data-id=\"5b14d370\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75b3344 e-con-full e-flex e-con e-child\" data-id=\"75b3344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-470e2e87 elementor-widget elementor-widget-heading\" data-id=\"470e2e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It is not true that emails should be abandoned because social media and videos are more effective. On the contrary, the truth is that users are increasingly attracted to dynamic, fast, and engaging content. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488aaf2d elementor-widget elementor-widget-heading\" data-id=\"488aaf2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Rule number 1: engage.<br> Before focusing on the actual content (which is essential for converting and acquiring), when we communicate, we must quickly capture the readers' attention.<br> For emails, this is a critical success factor. This is because inboxes are daily inundated with messages, and just as quickly as we typically scroll through Instagram, we open and close emails in less than 3 seconds.<br>\n\nTo quickly enchant the reader, we need to use dynamic, experiential elements that break the static nature of reading.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-110513b7 e-con-full e-flex e-con e-child\" data-id=\"110513b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abd0601 elementor-widget elementor-widget-image\" data-id=\"7abd0601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"555\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/amp-email-form.gif\" class=\"attachment-large size-large wp-image-1443\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d83f780 e-flex e-con-boxed e-con e-parent\" data-id=\"7d83f780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eca4ba2 elementor-widget elementor-widget-heading\" data-id=\"1eca4ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is an interactive email?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783e9a36 elementor-widget elementor-widget-heading\" data-id=\"783e9a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Exactly what we would expect.<br><br> \n\nAn interactive email contains elements that encourage our users to engage with the content: watch, scroll, click, fill out, etc. Among the most frequently integrated interactive content are GIF images, mini-videos, quizzes, or countdowns.<br><br> \n\nThis has been a significant innovation in a field like email, which is notoriously \"traditionalist.\" <br><br> \n\nGoogle introduced them in 2019, and today they are also referred to as email 2.0. As expected, they have literally captured the hearts of digital users over the years:<br><br> \n\n   -<b> 91% would like to receive interactive emails;<br><\/b> \n   - <b> engagement rates are +200% <\/b> compared to traditional emails.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db6776e elementor-widget elementor-widget-image\" data-id=\"1db6776e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/static-image-vs-interactive.png\" class=\"attachment-large size-large wp-image-1444\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/static-image-vs-interactive.png 900w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/static-image-vs-interactive-300x169.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/static-image-vs-interactive-768x432.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/static-image-vs-interactive-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31780755 e-flex e-con-boxed e-con e-parent\" data-id=\"31780755\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16efd094 elementor-widget elementor-widget-heading\" data-id=\"16efd094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create an interactive email campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf37695 elementor-widget elementor-widget-heading\" data-id=\"4cf37695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Let\u2019s be clear: the interactive content supported and that we can integrate is not infinite, but neither is it limited.<br><br> \n\nWe have already mentioned some above. In general, it is currently possible to use:<br><br> \n\n   - Animated GIFs;<br> \n   - Integrated videos;<br> \n   - Fillable quizzes;<br> \n   - Countdown timers;<br> \n   - Image carousels;<br> \n   - Fillable forms.<br><br> \n\nAll these dynamic elements move and \"function\" directly within the emails. That\u2019s why they are called interactive.<br><br> \n\nIntegrated videos can be viewed within the email without being redirected to an external site. Quizzes can be answered by filling them out in the body of the email, without leaving it. And so on.<br><br> \n\nAs often happens with web and digital content, especially when innovations are introduced, you must keep in mind that not <b>all email clients currently support<\/b> this type of format.<br><br> \n\nMost likely, some of your users will not be able to view the interactive content you have integrated. Currently, the technology is <b>supported by Apple devices and generally by email clients Gmail, Yahoo, and Outlook.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd75353 elementor-widget elementor-widget-heading\" data-id=\"cd75353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Select campaign recipients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d110d98 elementor-widget elementor-widget-heading\" data-id=\"d110d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">You will therefore <b>divide your audience<\/b> into two groups: those to whom you can send interactive emails and those to whom you will need to send traditional emails.<br><br> \n\nWhat you will need to do is simply <b>create two target<\/b> recipient groups: <b>Interactive and Non-Interactive,<\/b> filtering them based on the email client and\/or device.<br><br> \n\nTo automate the sending and make campaign management much smoother, don\u2019t forget that you can turn to Marketing Automation. It\u2019s also a great tool for enhancing content personalization.<br><br> \n\nLet\u2019s say you find out that you have very few users who can receive your interactive content. Okay, don\u2019t get discouraged. We all have at least 2 or 3 email addresses on average (often many more), and among these, almost always one is a Gmail or Yahoo address.<br><br> \n\nMany of your users may have initially signed up with a different personal email (Virgilio, Libero, Hotmail). But that doesn\u2019t mean they don\u2019t also have an email address that supports interactive emails.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea6c7d9 e-flex e-con-boxed e-con e-parent\" data-id=\"ea6c7d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee073c9 e-con-full e-flex e-con e-child\" data-id=\"ee073c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d49b4fa e-grid e-con-full e-con e-child\" data-id=\"d49b4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64547843 elementor-widget elementor-widget-heading\" data-id=\"64547843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Sometimes the simplest solution is also the best.<br><br> \n\nTry asking your users directly to provide you with a Gmail or Yahoo email address. Invite them to explicitly update their contact information (don\u2019t be shy).<br><br> \n\nExplain your reasons and the benefits they will receive by being able to receive more engaging interactive communications. You might even add a small incentive: a discount, a gift, extra points, etc.<br><br> \n\nYou will benefit in two ways:<br><br> \n\n   - on one hand, you will have increased the user base that can view your interactive content;<br> \n   - on the other hand, you will also have updated the contact information and consent to receive your Marketing emails!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0139bd9 e-con-full e-flex e-con e-child\" data-id=\"0139bd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9df9b27 elementor-widget elementor-widget-heading\" data-id=\"9df9b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip: Try asking!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e85b43 elementor-widget elementor-widget-image\" data-id=\"9e85b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"292\" height=\"300\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/SEO-illustrations_CRM_01-292x300-1.jpg\" class=\"attachment-large size-large wp-image-1445\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/SEO-illustrations_CRM_01-292x300-1.jpg 292w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/SEO-illustrations_CRM_01-292x300-1-12x12.jpg 12w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21c56947 e-flex e-con-boxed e-con e-parent\" data-id=\"21c56947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8930dd elementor-widget elementor-widget-heading\" data-id=\"3d8930dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create interactive content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f28158c elementor-widget elementor-widget-heading\" data-id=\"f28158c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">They are not exactly like traditional emails. In fact, they use their own HTML framework (AMP \u2013 Accelerated Mobile Pages).<br><br>\n\nWithout beating around the bush, there are basically two ways to create your interactive email campaigns:<br><br>\n\n   - coding the HTML content in-house (the framework is open source and free);<br>\n   - using applications and platforms available on the market.\n\nIf you have the necessary technical knowledge, it is certainly advisable to create your content \u201cmanually\u201d to have maximum freedom and control. It may take a bit more effort, but the time will be well spent.<br><br>\n\nOn Google Developers, there are many resources to get familiar with AMP technology and start creating codes and content (AMP on Google).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720babd6 elementor-widget elementor-widget-heading\" data-id=\"720babd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Best Online Tools to Create Interactive Emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d93f0fc elementor-widget elementor-widget-heading\" data-id=\"6d93f0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">If you are inexperienced in development and coding and do not have internal resources to handle it, don't worry. There are many online platforms and tools that can help you.<br><br>\n\nAll of these tools are very effective, require no special technical skills, and work in drag &amp; drop like standard editors. Among the tools for creating your interactive campaigns, we recommend:<br><br>\n\n   - MailChimp<br>\n   - Campaign Monitor<br>\n   - Omnisend<br><br>\n\nAnd by searching online, you can find many others.<br><br>\n\nWe want to highlight Omnisend because it is a truly unique platform, especially if you have an e-commerce business. Even regarding interactive content, it allows you to integrate very interesting dynamic elements, such as Scratch Cards and animated Gift Boxes, which are great for driving online purchases.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c733220 elementor-widget elementor-widget-heading\" data-id=\"4c733220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to use interactive content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d396a6 elementor-widget elementor-widget-heading\" data-id=\"72d396a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">You have decided to create interactive email campaigns to create engagement and involve users and you have understood how to do it. Now all that is missing is \u201conly\u201d the content.<br> <br>\n\nThe question is: what are the sensations you are trying to convey to the user? This obviously depends on your final objective, on the reaction you expect to trigger in the user.<br> <br>\n\nIn general, among all the interactive and experiential contents, those that convey haste, fun and play are the most engaging and effective for generating engagement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2030303b elementor-widget elementor-widget-heading\" data-id=\"2030303b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nThe Countdown\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a933d43 e-flex e-con-boxed e-con e-parent\" data-id=\"a933d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a72181 e-con-full e-flex e-con e-child\" data-id=\"8a72181\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6f40a elementor-widget elementor-widget-heading\" data-id=\"1d6f40a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The countdown, for example, despite its simplicity, is an interactive content element that is highly effective and impactful.<br><br>\n\nInclude it in your email content if you want to highlight an upcoming deadline, convey urgency, and encourage immediate action.<br><br>\n\nTechnically, it is much simpler than it may seem. It is simply a GIF image that can be integrated into the HTML code of any email campaign.<br><br>\n\nDespite its simplicity, this interactive content can be extremely effective in a variety of situations:<br><br>\n\n - A flash promo;<br>\n - An upcoming event;<br>\n - A limited edition;<br>\n - The launch of a product.<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d64b690 e-con-full e-flex e-con e-child\" data-id=\"d64b690\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c457337 elementor-widget elementor-widget-image\" data-id=\"c457337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/countdown.gif\" class=\"attachment-large size-large wp-image-1446\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c92714f e-flex e-con-boxed e-con e-parent\" data-id=\"c92714f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e28a49a e-con-full e-flex e-con e-child\" data-id=\"e28a49a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772b6e3 elementor-widget elementor-widget-heading\" data-id=\"772b6e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nQuiz\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-964e4ff elementor-widget elementor-widget-heading\" data-id=\"964e4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">To engage users by encouraging them to interact actively, there\u2019s nothing better than a quiz via email.<br><br>\n\nGames are undoubtedly the form of content that most drives us to take action.<br><br>\n\nWith AMP technology, it\u2019s possible to insert a quiz into the HTML code of the email that can be completed and submitted without leaving the message.<br><br>\n\nFor example, if you need to award prizes, you could send a quiz that the user must answer to participate in the selection of the winner.<br><br>\n\nAlternatively, you might want to ask the user about their preferences to suggest a product that will match their tastes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b022f7 e-con-full e-flex e-con e-child\" data-id=\"7b022f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70749d9 elementor-widget elementor-widget-image\" data-id=\"70749d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/quiz.gif\" class=\"attachment-large size-large wp-image-1447\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351d8fd2 e-flex e-con-boxed e-con e-parent\" data-id=\"351d8fd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ba4d31 elementor-widget elementor-widget-spacer\" data-id=\"49ba4d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd18831 elementor-widget elementor-widget-heading\" data-id=\"6bd18831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67da3a9d elementor-widget elementor-widget-heading\" data-id=\"67da3a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Interactive content can be a formidable tool for engaging users and prompting them to interact. And it\u2019s not just a short-term technique, because remember that these positive experiences strengthen relationships and also increase loyalty over time.<br><br>\n\nLast tip: do not overcrowd the email with interactive content. It should be just one.<br><br>\n\nThe same logic applies to Call-to-Actions: since we want to channel all attention toward that single action, we will include only one, which is clearly visible.<br><br>\n\nThe same should apply to your interactive element: don\u2019t distract the user!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d11ca elementor-widget elementor-widget-spacer\" data-id=\"8d11ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fa6fb elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"44fa6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/29\/come-attirare-traffico-sul-sito\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">SEO and Content: How to Drive Traffic to Our Site<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/30\/zoom-e-i-migliori-tool-per-le-videconferenze\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Zoom and the best tools for video conferencing<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Perch\u00e9 le e-mail sono ancora cos\u00ec efficaci? Scopriamo i vantaggi Non \u00e8 vero che le e-mail vanno abbandonate perch\u00e9 i Social e i Video sono pi\u00f9 efficaci. Anzi. La verit\u00e0 \u00e8 che gli utenti sono attratti sempre pi\u00f9 da contenuti dinamici, veloci, coinvolgenti. Regola numero 1: coinvolgere. Prima ancora della cura dei contenuti veri e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-1438","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1438"}],"version-history":[{"count":5,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1438\/revisions"}],"predecessor-version":[{"id":1451,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1438\/revisions\/1451"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}