{"id":1481,"date":"2024-08-05T14:42:58","date_gmt":"2024-08-05T12:42:58","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1481"},"modified":"2024-10-18T11:02:44","modified_gmt":"2024-10-18T09:02:44","slug":"facebook-lookalike-audience-cose-e-come-usarla","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/08\/05\/facebook-lookalike-audience-cose-e-come-usarla\/","title":{"rendered":"Facebook Lookalike Audience: What It Is and How to Use It"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1481\" class=\"elementor elementor-1481\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562a929b e-flex e-con-boxed e-con e-parent\" data-id=\"562a929b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdff3a7 elementor-widget elementor-widget-spacer\" data-id=\"6cdff3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac17e34 elementor-widget elementor-widget-heading\" data-id=\"5ac17e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook Lookalike Audience: What It Is and How to Use It <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9eb2c8 elementor-widget elementor-widget-spacer\" data-id=\"2a9eb2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24a9a0da e-flex e-con-boxed e-con e-parent\" data-id=\"24a9a0da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66cb61e8 elementor-widget elementor-widget-post-info\" data-id=\"66cb61e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/08\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 August  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/senza-categoria\/\" class=\"elementor-post-info__terms-list-item\">Uncategorized<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19f563ab e-flex e-con-boxed e-con e-parent\" data-id=\"19f563ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33101806 e-con-full e-flex e-con e-child\" data-id=\"33101806\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1971eb53 elementor-widget elementor-widget-heading\" data-id=\"1971eb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you've managed online campaigns, especially on social media, the first question you've likely asked yourself is: how do I capture the attention of an audience that doesn't know me or follow me yet? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7935cce elementor-widget elementor-widget-heading\" data-id=\"7935cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The fact that the web and social networks allow us to potentially reach billions of users is exhilarating.<br><br>\n\nBut to minimize advertising investment and maximize conversions, it is necessary to drastically reduce the range of action in order not to waste energy and resources in vain.<br><br>\n\nSuccessfully intercepting the right audience is the long-standing problem of online media that we all face.<br><br>\n\nIf you use Facebook Ads, there is an excellent tool that can help you specifically target that audience. This tool is Facebook Lookalike Audience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-405029ca e-con-full e-flex e-con e-child\" data-id=\"405029ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-635897bf elementor-widget elementor-widget-image\" data-id=\"635897bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"571\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-23-1024x731-1.png\" class=\"attachment-large size-large wp-image-1483\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-23-1024x731-1.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-23-1024x731-1-300x214.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-23-1024x731-1-768x548.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-23-1024x731-1-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13b41d92 e-flex e-con-boxed e-con e-parent\" data-id=\"13b41d92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b323bbb elementor-widget elementor-widget-heading\" data-id=\"2b323bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Facebook Lookalike Audience? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be7896 elementor-widget elementor-widget-heading\" data-id=\"8be7896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The Lookalike Audience is a group of users who are \"similar\" to your current audience and are therefore likely to be interested in your business.<br><br> By planning your campaigns with the Lookalike Audience feature, you will create a new target audience made up of users who do not know you yet but are very similar to your current audience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225d6a81 elementor-widget elementor-widget-image\" data-id=\"225d6a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"635\" height=\"318\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/unlock-facebooks-ultimate-conquest-strategy-meet-lookalike-audiencse-for-auto-dealers.png\" class=\"attachment-large size-large wp-image-1484\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/unlock-facebooks-ultimate-conquest-strategy-meet-lookalike-audiencse-for-auto-dealers.png 635w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/unlock-facebooks-ultimate-conquest-strategy-meet-lookalike-audiencse-for-auto-dealers-300x150.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/unlock-facebooks-ultimate-conquest-strategy-meet-lookalike-audiencse-for-auto-dealers-18x9.png 18w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a19fd2b e-flex e-con-boxed e-con e-parent\" data-id=\"7a19fd2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35463184 elementor-widget elementor-widget-heading\" data-id=\"35463184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does Facebook Lookalike Audience work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bafe0ca elementor-widget elementor-widget-heading\" data-id=\"4bafe0ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">To create a Lookalike Audience, Facebook will simply select those users present and active on its network who share common and similar characteristics to your audience.<br><br> You need to define the audience that Facebook will use as a basis for cross-referencing data and creating the Lookalike Audience! You can choose from website visitors, your customers, your followers, and more.<br><br> Don't underestimate this choice, as the accuracy and depth of profiling that Facebook will perform will depend on it.<br><br> The higher the quality of the audience you choose, the more effective the creation of your Lookalike Audience will be!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc5d016 e-flex e-con-boxed e-con e-parent\" data-id=\"dc5d016\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f1c32b e-con-full e-flex e-con e-child\" data-id=\"2f1c32b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e36e3 elementor-widget elementor-widget-heading\" data-id=\"d6e36e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE LOOKALIKE AUDIENCE FROM WEBSITE VISITORS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad214a elementor-widget elementor-widget-image\" data-id=\"9ad214a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/people-filtered-by-phones-1024x534.jpg\" class=\"attachment-large size-large wp-image-1485\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/people-filtered-by-phones-1024x534.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/people-filtered-by-phones-300x157.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/people-filtered-by-phones-768x401.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/people-filtered-by-phones-18x9.jpg 18w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/people-filtered-by-phones.jpg 1123w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42108523 elementor-widget elementor-widget-heading\" data-id=\"42108523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Choosing your customer base as your target audience to create the Lookalike Audience is definitely the best choice.<br><br> However, you might not have sufficient data or a large enough customer base.<br><br> In this case, you could consider using website visitors as your audience.<br><br> Remember that to create your Lookalike Audience based on website visitors, you first need to install the Facebook Pixel.<br><br> At that point, through the tracking pixel, Facebook will automatically be able to detect users and create the target audience!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55ffa31b e-flex e-con-boxed e-con e-parent\" data-id=\"55ffa31b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a4a759 elementor-widget elementor-widget-heading\" data-id=\"65a4a759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why use Lookalike Audiences?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9e87c2 elementor-widget elementor-widget-heading\" data-id=\"6c9e87c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Using the Lookalike Audience feature will maximize the effectiveness of your Facebook campaign and minimize acquisition costs.<br><br> In fact, by spreading the campaign to a \"warmer\" audience compared to a generic one, you will multiply the chances of conversion in a short time.<br><br> In terms of cost, if used correctly in Lead Generation campaigns, the Lookalike Audience can reduce the CPL by up to 70%!<br><br> An important note: it may seem paradoxical in some ways, but to maximize results, it's preferable to choose a more narrow audience.<br><br> When you define the size of your Lookalike Audience, you can choose the number of users to whom you want to show the campaign. Keep in mind that while a larger audience provides more coverage, a larger number reduces the precision of profiling.<br><br> We will revisit this discussion later.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22db8c6 elementor-widget elementor-widget-heading\" data-id=\"22db8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\nSite and brand authority\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fc0c22 elementor-widget elementor-widget-heading\" data-id=\"19fc0c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n\n\nBlogging is a strategy that really should not be underestimated. Also and above all because in addition to the benefits for SEO and site traffic, it is truly a more unique than rare resource for sales and the image of the company.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-528bd84 e-flex e-con-boxed e-con e-parent\" data-id=\"528bd84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2803c28 elementor-widget elementor-widget-heading\" data-id=\"2803c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create a Lookalike Audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3348553 elementor-widget elementor-widget-heading\" data-id=\"3348553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The procedure for creating a new Lookalike Audience is very simple. It's just a little bit cumbersome to get to the right page, but by following these steps you shouldn't get lost:<br><br>\n\n1- access your Facebook Business Suite;<br>\n2- from the menu (left column) go to Other Tools;<br>\n3- from Other Tools select the Audience item.<br><br>\n\nHere we are. It's from this page that you can start creating your Lookalike Audience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cbd066 e-flex e-con-boxed e-con e-parent\" data-id=\"3cbd066\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a097df9 e-con-full e-flex e-con e-child\" data-id=\"a097df9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8de078 elementor-widget elementor-widget-image\" data-id=\"e8de078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"315\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine-2024-08-05-144628.png\" class=\"attachment-large size-large wp-image-1489\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine-2024-08-05-144628.png 372w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine-2024-08-05-144628-300x254.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine-2024-08-05-144628-14x12.png 14w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abcd6fe e-con-full e-flex e-con e-child\" data-id=\"abcd6fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8546a8 elementor-widget elementor-widget-image\" data-id=\"b8546a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine4-1024x575-1.png\" class=\"attachment-large size-large wp-image-1490\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine4-1024x575-1.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine4-1024x575-1-300x168.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine4-1024x575-1-768x431.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine4-1024x575-1-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4e397 e-flex e-con-boxed e-con e-parent\" data-id=\"7d4e397\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd998c elementor-widget elementor-widget-heading\" data-id=\"3fd998c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The first step will be to upload the source audience from which Facebook will then derive the similar and related audience (the lookalike).<br><br> Remember what we discussed earlier? Choose this source audience carefully, because the quality of this data base will determine the quality of the subsequent selection of the Lookalike Audience that Facebook will perform.<br><br> If you have a list of current customers, use that. This audience is the most precise one.<br><br> Note: this audience must consist of at least 100 users, but Facebook recommends starting with an audience of at least 1,000 users.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9038de0 elementor-widget elementor-widget-image\" data-id=\"9038de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine6-1024x576-1.png\" class=\"attachment-large size-large wp-image-1491\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine6-1024x576-1.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine6-1024x576-1-300x169.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine6-1024x576-1-768x432.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Immagine6-1024x576-1-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71aa1e0 elementor-widget elementor-widget-heading\" data-id=\"71aa1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">After uploading your list, you will need to define two other very important parameters:<br><br>\n\n1- the nationality\/country of your Lookalike Audience;<br><br> 2- the size of your new Audience.<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259ffc00 e-flex e-con-boxed e-con e-parent\" data-id=\"259ffc00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbcf3f1 elementor-widget elementor-widget-heading\" data-id=\"5cbcf3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The nationality of the Lookalike Audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2398fa2 elementor-widget elementor-widget-heading\" data-id=\"2398fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">For nationality, this choice will depend on your business objectives:<br><br>\n\n    - Do you want to expand locally and reach national users?;<br>\n  -  Or are you looking to venture abroad and internationalize sales?<br>\n\nThere are no better or worse paths to follow in this case.<br><br>\n\nIf you are creating Lookalike Audiences to make yourself known in foreign countries, remember that it is always better to create a separate Lookalike Audience for each country. <br><br> This way, you can uniquely associate it with the specific campaigns you have created for foreign markets and monitor the performance of the campaigns for each market, analyzing the results separately.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d0f1ca elementor-widget elementor-widget-heading\" data-id=\"56d0f1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The size of the Lookalike Audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4231c6d8 elementor-widget elementor-widget-heading\" data-id=\"4231c6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Facebook allows you to choose the size of the new audience on a scale from 1-10 of the total active users in the target country you have selected.<br><br>\n\nWhen you choose this parameter, keep your main goal in mind: CONVERT.<br> <br>\n\nIf you have chosen to use the Lookalike Audience feature, that is your goal. If you wanted to maximize coverage instead, you are in the wrong place. It is better to use standard Core Audiences (audiences created based on interests, geographic data, and demographics).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f9442a e-con-full e-flex e-con e-child\" data-id=\"0f9442a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2e77e elementor-widget elementor-widget-heading\" data-id=\"bf2e77e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FACEBOOK TARGETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2909be elementor-widget elementor-widget-image\" data-id=\"e2909be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"247\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/target-768x247-1.png\" class=\"attachment-large size-large wp-image-1492\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/target-768x247-1.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/target-768x247-1-300x96.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/target-768x247-1-18x6.png 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa1004 elementor-widget elementor-widget-heading\" data-id=\"3fa1004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook mette a disposizione <strong>3 strategie di targeting<\/strong>:&nbsp;<br><br>\n<li><strong>Core Audiences<\/strong>, con cui puoi selezionare nuovi pubblici in base a interessi, dati demografici;<\/li><li><strong>Custom Audiences<\/strong>, che attraverso il pixel Facebook ti consente di trovare utenti e clienti con cui gi\u00e0 interagisci su altri canali;<\/li><li><strong>Lookalike Audiences<\/strong>, quella che stiamo esaminando nell\u2019articolo.<\/li><br>Mentre\n le Custom Audience e le Lookalike Audience sono strumenti efficaci per \nacquisire nuovi prospet e clienti, le Custom Audiences sono validissime \ninvece per ampliare pubblico e copertura.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ba7ca5 e-flex e-con-boxed e-con e-parent\" data-id=\"8ba7ca5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2638b5c elementor-widget elementor-widget-heading\" data-id=\"2638b5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dato che stai cercando dei prospect e nuovi clienti, ti servir\u00e0 la massima precisione e similarit\u00e0 con il tuo Buyer Persona<\/a>.<\/p><p>Per scegliere la numerosit\u00e0 del pubblico Lookalike, tieni a mente che:<\/p><ul><li><strong>scegliere come numerosit\u00e0 1 =<\/strong> dimensioni del pubblico minime e <strong>massima similarit\u00e0 con il tuo Pubblico;<\/strong><\/li><li><strong>scegliere come numerosit\u00e0 10 =<\/strong> dimensioni del pubblico massime e <strong>minima similarit\u00e0 con il tuo Pubblico<\/strong>.<\/li>\n<br>In sostanza, per ottenere maggiori conversioni e ridurre il CPL suggeriamo di mantenerti nella fascia 1-3.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e1539c elementor-widget elementor-widget-image\" data-id=\"34e1539c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"270\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/The-Ultimate-Guide-to-Facebook-Lookalike-Audiences-04.png\" class=\"attachment-large size-large wp-image-1493\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/The-Ultimate-Guide-to-Facebook-Lookalike-Audiences-04.png 541w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/The-Ultimate-Guide-to-Facebook-Lookalike-Audiences-04-300x150.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/The-Ultimate-Guide-to-Facebook-Lookalike-Audiences-04-18x9.png 18w\" sizes=\"(max-width: 541px) 100vw, 541px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2f946 elementor-widget elementor-widget-heading\" data-id=\"af2f946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Once you've created your Lookalike Audience, Facebook will take about 1 day to complete the analysis and selection process of the audience.<br><br> \n\nSo don\u2019t think you can launch your campaign the same day. Allow a margin of 24-48 hours from the creation of the new audience to its use in your new campaign.<br><br> \n\nFinally, know that your Lookalike Audience is dynamic, and Facebook updates it every 3-7 days to ensure it remains fresh and responsive!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b76abfd e-flex e-con-boxed e-con e-parent\" data-id=\"6b76abfd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-347f8db8 elementor-widget elementor-widget-spacer\" data-id=\"347f8db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eadc8ee elementor-widget elementor-widget-heading\" data-id=\"eadc8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When to Use Lookalike Audiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31290da4 elementor-widget elementor-widget-heading\" data-id=\"31290da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">They are certainly exceptional tools for CPL acquisition campaigns.<br><br>\n\nThey allow you to reach new potential customers with whom you haven't yet interacted, but who closely resemble your current audience.<br><br>\n\nSo, unlike more generic targeting based on interests or demographic data, they enable you to intercept users with significantly higher conversion probabilities.<br><br>\n\nLookalike Audiences are the best choice for sales objectives, acquiring new followers, or attracting new visitors to your e-commerce site.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bda4fd e-flex e-con-boxed e-con e-parent\" data-id=\"6bda4fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f06cc elementor-widget elementor-widget-spacer\" data-id=\"b3f06cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-941ae55 e-con-full e-flex e-con e-child\" data-id=\"941ae55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592d71f elementor-widget elementor-widget-heading\" data-id=\"592d71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Lead Generation Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b50ce elementor-widget elementor-widget-heading\" data-id=\"90b50ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Email Marketing and SMS Marketing are also among the main tools for sales and customer acquisition.<br><br>\n\nEmail is by far the most effective tool in terms of cost\/results ratio. If you use an Affiliate Network like ours, with CPL email campaigns, you can count on an audience of 130 million highly profiled users.<br><br>\n\nSMS, on the other hand, are unbeatable, especially for Drive-to-store. The geo-targeting of target users and the immediacy of SMS are the secret to the effectiveness of campaigns aimed at customer acquisition and in-store sales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d49c26 elementor-widget elementor-widget-heading\" data-id=\"3d49c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f0db8 elementor-widget elementor-widget-heading\" data-id=\"25f0db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The size of Facebook's audience, with over 2.2 billion active users per month, represents a fantastic opportunity on one hand but also requires selective action on the other.<br><br>\n\nWe are not interested in the audience being vast, but rather that it is the right one.<br><br>\n\nThe Facebook Ads tools are among the most sophisticated and effective for profiling and creating user targets.<br><br>\n\nThe ability to create Lookalike Audiences even allows for the selection of pools of users that reflect the characteristics of current customers.<br><br>\n\nTry it to believe it.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20cdaf8 elementor-widget elementor-widget-spacer\" data-id=\"20cdaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0cb463 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"b0cb463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/07\/30\/zoom-e-i-migliori-tool-per-le-videconferenze\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Zoom and the best tools for video conferencing<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/08\/05\/i-top-trend-del-video-marketing-nel-2021\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Top Video Marketing Trends in 2021<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook Lookalike Audience: cos\u2019\u00e8 e come usarla Se hai gestito delle campagne online, soprattutto sui social, la prima domanda che ti sarai posto sar\u00e0 stata sicuramente: come faccio a catturare l\u2019attenzione del pubblico che ancora non mi conosce e non mi segue? Il fatto che il web e i social network ci consentano di raggiungere [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-1481","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1481"}],"version-history":[{"count":17,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1481\/revisions"}],"predecessor-version":[{"id":2107,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1481\/revisions\/2107"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}