{"id":1502,"date":"2024-08-05T15:34:19","date_gmt":"2024-08-05T13:34:19","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1502"},"modified":"2024-09-09T10:50:34","modified_gmt":"2024-09-09T08:50:34","slug":"i-top-trend-del-video-marketing-nel-2021","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/08\/05\/i-top-trend-del-video-marketing-nel-2021\/","title":{"rendered":"Top Video Marketing Trends in 2021"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1502\" class=\"elementor elementor-1502\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63cf6956 e-flex e-con-boxed e-con e-parent\" data-id=\"63cf6956\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e6a6df elementor-widget elementor-widget-spacer\" data-id=\"29e6a6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38caa9d9 elementor-widget elementor-widget-heading\" data-id=\"38caa9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top Video Marketing Trends in 2021 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75dc39ac elementor-widget elementor-widget-spacer\" data-id=\"75dc39ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58d5bff1 e-flex e-con-boxed e-con e-parent\" data-id=\"58d5bff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1624c0a3 elementor-widget elementor-widget-post-info\" data-id=\"1624c0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/08\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 August  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/senza-categoria\/\" class=\"elementor-post-info__terms-list-item\">Uncategorized<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d60de82 e-flex e-con-boxed e-con e-parent\" data-id=\"6d60de82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4fb8e744 e-con-full e-flex e-con e-child\" data-id=\"4fb8e744\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e63d70 elementor-widget elementor-widget-heading\" data-id=\"34e63d70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The exponential growth of video content has been well known for some time. For years, statistics on the production and distribution of video content have recorded double-digit growth. But what impact did the pandemic have? What should we expect for 2021? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66114566 elementor-widget elementor-widget-heading\" data-id=\"66114566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">For those who are not willing to pay to appear among the top results in Google searches, attracting traffic to the site and gaining space and visibility requires skill, expertise, and commitment. And a good dose of consistency and patience.\n\nIf we do not want to invest in paid campaigns, such as Google Ads, we must accept the fact that it will not be easy to quickly achieve satisfactory results; it will take time before climbing to the top of the search results.\n\nBut this is as true as the fact that it will be an investment of time and effort that will reward every effort handsomely.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10eabe24 e-con-full e-flex e-con e-child\" data-id=\"10eabe24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c07383a elementor-widget elementor-widget-image\" data-id=\"6c07383a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"370\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/v.jpg\" class=\"attachment-large size-large wp-image-1507\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/v.jpg 740w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/v-300x150.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/v-18x9.jpg 18w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bba32b1 e-flex e-con-boxed e-con e-parent\" data-id=\"bba32b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-885ddea elementor-widget elementor-widget-heading\" data-id=\"885ddea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video Marketing Trends to Know in 2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cba9227 elementor-widget elementor-widget-heading\" data-id=\"3cba9227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">2020 turned everything upside down for businesses and consumers alike.<br><br>\n\nNow more than ever, daily life and the business world have shifted from the physical realm to the virtual one. This has resulted in three main phenomena:<br><br>\n\n-    X2 online traffic;<br>\n-    boom in video conferences;<br>\n  -  surge in video content.<br>\n\nWhy are we interested in discussing videos and identifying upcoming trends? Because it matters to companies.<br><br>\n\n84% of respondents say that videos have generated an increase in leads and a rise in sales. Overall, 87% report that the ROI of video content is becoming increasingly satisfactory.<br><br>\n\nHow can we continue to seize the opportunities of video marketing in 2021?<br><br>\n\nBy following and anticipating trends. Let\u2019s explore the most promising ones for business.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6be8d8 elementor-widget elementor-widget-heading\" data-id=\"5b6be8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"># Video and shopping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71be534 elementor-widget elementor-widget-image\" data-id=\"71be534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/il-96-dei-consumatori-ha-guardato-un-video-per-conoscere-di-piu-I-prodotti-o-servizi-che-intende-acquistare-1-2048x1152-1.jpg\" class=\"attachment-full size-full wp-image-1524\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/il-96-dei-consumatori-ha-guardato-un-video-per-conoscere-di-piu-I-prodotti-o-servizi-che-intende-acquistare-1-2048x1152-1.jpg 2048w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/il-96-dei-consumatori-ha-guardato-un-video-per-conoscere-di-piu-I-prodotti-o-servizi-che-intende-acquistare-1-2048x1152-1-300x169.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/il-96-dei-consumatori-ha-guardato-un-video-per-conoscere-di-piu-I-prodotti-o-servizi-che-intende-acquistare-1-2048x1152-1-1024x576.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/il-96-dei-consumatori-ha-guardato-un-video-per-conoscere-di-piu-I-prodotti-o-servizi-che-intende-acquistare-1-2048x1152-1-768x432.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/il-96-dei-consumatori-ha-guardato-un-video-per-conoscere-di-piu-I-prodotti-o-servizi-che-intende-acquistare-1-2048x1152-1-1536x864.jpg 1536w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/il-96-dei-consumatori-ha-guardato-un-video-per-conoscere-di-piu-I-prodotti-o-servizi-che-intende-acquistare-1-2048x1152-1-18x10.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff0f565 elementor-widget elementor-widget-heading\" data-id=\"7ff0f565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The statistics speak clearly.<br><br>\n\nThe role that videos play in purchasing decisions is constantly increasing.<br><br>\n\nFocusing on video formats for product presentations and promotional offers is becoming almost a mandatory choice for companies in every sector.<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebfb53 elementor-widget elementor-widget-heading\" data-id=\"eebfb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 2021: Shoppable Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e999e elementor-widget elementor-widget-heading\" data-id=\"83e999e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The phenomenon of the \"storeless\" economy (without a physical store) was already well known before last year. However, it increased by 500% post-pandemic.<br><br>\n\n38% of customers claim to have purchased a product seen in a video ad.<br><br>\n\nOn the web, video content has become increasingly shoppable. This new form of online shopping via video is appealing to both consumers and companies.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fcc46 elementor-widget elementor-widget-image\" data-id=\"d2fcc46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-20-1-1536x864-1.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1525\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-20-1-1536x864-1.png 1536w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-20-1-1536x864-1-300x169.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-20-1-1536x864-1-1024x576.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-20-1-1536x864-1-768x432.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design-20-1-1536x864-1-18x10.png 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1e1958 elementor-widget elementor-widget-heading\" data-id=\"5a1e1958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Consumers respond positively to purchases through interactive videos, a highly experiential format that evokes the in-store environment.<br><br>\n\nIn response, it is estimated that in 2021 the number of companies investing in shoppable videos will grow by 40% to seize these sales opportunities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59535697 elementor-widget elementor-widget-heading\" data-id=\"59535697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"># Videos and channels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f087e6e elementor-widget elementor-widget-image\" data-id=\"f087e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Red-and-Light-Blue-60x36-Landscape-Voter-Education-Banner-2048x1152-1-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1531\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Red-and-Light-Blue-60x36-Landscape-Voter-Education-Banner-2048x1152-1-1536x864.jpg 1536w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Red-and-Light-Blue-60x36-Landscape-Voter-Education-Banner-2048x1152-1-300x169.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Red-and-Light-Blue-60x36-Landscape-Voter-Education-Banner-2048x1152-1-1024x576.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Red-and-Light-Blue-60x36-Landscape-Voter-Education-Banner-2048x1152-1-768x432.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Red-and-Light-Blue-60x36-Landscape-Voter-Education-Banner-2048x1152-1-18x10.jpg 18w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Red-and-Light-Blue-60x36-Landscape-Voter-Education-Banner-2048x1152-1.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f3a50c elementor-widget elementor-widget-heading\" data-id=\"51f3a50c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Companies' resolutions for video marketing in 2021 are heavily focused on integrating social live streams.<br><br>\n\nWhy? Because, for example, Facebook live streams have engagement rates three times higher than traditional videos.<br><br>\n\nVideo content is certainly more engaging. Live videos are a type of authentic content, even more personal. You have to put your face out there.<br><br>\n\nThe fact is that videos, especially live ones, manage to convey a sense of trust to customers, which is what they need to believe in what you say and offer.<br><br>\n\nIn some ways, attention is slowly shifting from the product itself to the company and the image and credibility it can build.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-510b685 elementor-widget elementor-widget-heading\" data-id=\"510b685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends 2021: Live Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7991fbf elementor-widget elementor-widget-heading\" data-id=\"7991fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It all started with YouTube, followed by Snapchat, and only later by Facebook in 2016. The order may change, but the result remains the same.<br><br>\n\nAfter the success of Facebook Live and the introduction of Stories on Instagram, now we also have TikTok, LinkedIn, and who knows how many others tomorrow.<br><br>\n\nThe fact is that live videos are increasingly popular and engage like no other tool.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb778a elementor-widget elementor-widget-image\" data-id=\"9bb778a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/SOC118-MarketingTrends-Blog-1024x576.jpg\" class=\"attachment-large size-large wp-image-1535\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/SOC118-MarketingTrends-Blog-1024x576.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/SOC118-MarketingTrends-Blog-300x169.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/SOC118-MarketingTrends-Blog-768x432.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/SOC118-MarketingTrends-Blog-18x10.jpg 18w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/SOC118-MarketingTrends-Blog.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1275774 elementor-widget elementor-widget-heading\" data-id=\"1275774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Live videos, according to users, add more authenticity and a \"human\" touch to the content.<br><br>\n\nThese added values translate into significantly better performance, especially when we talk about Facebook Live:<br><br>\n\n-    +300% increase in live video views from 2019\/2020;<br>\n-    25% of users continue to stay updated and follow live broadcasts;<br>\n-    3x the engagement rate compared to traditional videos;<br>\n-    6x the number of interactions and comments on live videos compared to traditional videos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-523b404 elementor-widget elementor-widget-heading\" data-id=\"523b404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"># Video and formats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b4993 elementor-widget elementor-widget-video\" data-id=\"64b4993\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Untitled-design.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11bd1dc e-flex e-con-boxed e-con e-parent\" data-id=\"11bd1dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2f15b8 elementor-widget elementor-widget-heading\" data-id=\"1d2f15b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The video format is by far the most flexible. The opportunities for creativity, customization, and reconfiguration are virtually limitless.<br><br>\n\nHowever, as competition increases, it becomes essential to optimize the effectiveness of the content and the message you want to communicate.<br><br>\n\nOn the other hand, the amount of \"consumable\" content on the web has reached unprecedented levels. The brand must not only become visible but also condense its message, as the scroll to the next video is just around the corner.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7daf1a6 elementor-widget elementor-widget-heading\" data-id=\"7daf1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 2021: Short Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f92f8b6 elementor-widget elementor-widget-heading\" data-id=\"5f92f8b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Until a few years ago, a micro or short video could be defined as content lasting a maximum of about 2 minutes.<br><br>\n\nHowever, with the advent of Instagram Stories and TikTok videos, the duration is becoming increasingly shorter. Today, the term short video typically refers to a video lasting 30 to 60 seconds on average.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7703c3bb elementor-widget elementor-widget-image\" data-id=\"7703c3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/201402_blog_the8-MinuteRuleWhatItIsAndHowItWorksInWebPT_1-1024x490-1.jpg\" class=\"attachment-large size-large wp-image-1538\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/201402_blog_the8-MinuteRuleWhatItIsAndHowItWorksInWebPT_1-1024x490-1.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/201402_blog_the8-MinuteRuleWhatItIsAndHowItWorksInWebPT_1-1024x490-1-300x144.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/201402_blog_the8-MinuteRuleWhatItIsAndHowItWorksInWebPT_1-1024x490-1-768x368.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/201402_blog_the8-MinuteRuleWhatItIsAndHowItWorksInWebPT_1-1024x490-1-18x9.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f001278 elementor-widget elementor-widget-heading\" data-id=\"2f001278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">What do users look for in these short video formats? What captures their attention?<br><br>\n\nEmotions. Short videos are much more emotional because you have only a few seconds to communicate the message effectively.<br><br>\n\nIt's not easy, of course. But if you succeed, the efforts will be more than rewarded.<br><br>\n\nAccording to a LinkedIn study, emotional content generates 7x more sales.<br><br>\n\nLet's not forget that while it is true that creating effective short videos requires greater creative effort, these formats are definitely more budget-friendly to produce. <br><br>\n\nMoreover, being brief, they can be integrated with much more flexibility across other channels and tools.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad9ae38 elementor-widget elementor-widget-heading\" data-id=\"6ad9ae38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"># Video and advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65c87c29 elementor-widget elementor-widget-image\" data-id=\"65c87c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Mobile-Apps-Blog-Banner-1024x576-1.jpg\" class=\"attachment-large size-large wp-image-1539\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Mobile-Apps-Blog-Banner-1024x576-1.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Mobile-Apps-Blog-Banner-1024x576-1-300x169.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Mobile-Apps-Blog-Banner-1024x576-1-768x432.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/Mobile-Apps-Blog-Banner-1024x576-1-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d53706 elementor-widget elementor-widget-heading\" data-id=\"52d53706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Trust in the ROI of video marketing investments remains more than positive. And spending budgets will not decrease; on the contrary.<br><br>\n\nOn the other hand, videos are capable of generating traffic, leads, sales, and customer loyalty.<br><br>\n\nAn increasing part of the budgets for video marketing in 2021 will be allocated to promoting video content on social media and platforms.<br><br>\n\nFacebook and other platforms continue to implement increasingly effective video advertising formats, especially in relation to the ROI these activities generate.<br><br>\n\nAs is the case for all advertising content on social media and the web, it is primarily the ability to conduct targeting and retargeting operations that attracts more and more investments.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef829ef elementor-widget elementor-widget-heading\" data-id=\"4ef829ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend 2021: Video remarketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e0e71d elementor-widget elementor-widget-heading\" data-id=\"59e0e71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Let\u2019s consider the statistics: 87% of users look for information about products or services online before deciding to buy.<br><br>\n\nOnline content is now an essential part of the customer journey for clients.<br><br>\n\nAnd video advertising can be a truly winning strategic lever to convert interested parties into buyers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548f9bd9 elementor-widget elementor-widget-image\" data-id=\"548f9bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/f0778d6232f29bf61a41179e8c68e8f6.jpg\" class=\"attachment-large size-large wp-image-1540\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/f0778d6232f29bf61a41179e8c68e8f6.jpg 800w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/f0778d6232f29bf61a41179e8c68e8f6-300x225.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/f0778d6232f29bf61a41179e8c68e8f6-768x576.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/08\/f0778d6232f29bf61a41179e8c68e8f6-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e8fcd10 e-flex e-con-boxed e-con e-parent\" data-id=\"3e8fcd10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5494f4 elementor-widget elementor-widget-heading\" data-id=\"3c5494f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Let\u2019s talk specifically about Video Remarketing. What is it and how does it work?<br><br>\n\nThis form of video advertising is offered today by all major social networks and video content platforms.<br><br>\n\nSimply put, with Remarketing, you can target users who have already interacted with one of your video content pieces.<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765ccf38 elementor-widget elementor-widget-heading\" data-id=\"765ccf38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">To explain briefly how it works, let\u2019s say you want to run a Video remarketing campaign on Facebook.<br><br>\n\nSuppose you have chosen as your campaign target only the users who have previously watched a video about a specific product of yours.<br><br>\n\nYou will ask Facebook to show this target an additional video you created, in which you offer a trial discount for that same product.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9296064 elementor-widget elementor-widget-heading\" data-id=\"9296064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Let's remember an important statistic: 84% of users claim they were convinced to purchase a product after watching a sponsored video.<br><br>\n\nYou can't miss out on such an opportunity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a413e69 e-flex e-con-boxed e-con e-parent\" data-id=\"6a413e69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41b02540 elementor-widget elementor-widget-spacer\" data-id=\"41b02540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40849eb4 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"40849eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/08\/05\/facebook-lookalike-audience-cose-e-come-usarla\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Facebook Lookalike Audience: What It Is and How to Use It<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/09\/guida-al-video-marketing\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Video Marketing Guide<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>I top trend del Video Marketing nel 2021 La crescita esponenziale dei contenuti Video \u00e8 ben nota gi\u00e0 da tempo. Sono anni che le statistiche sulla produzione e diffusione dei contenuti Video registrano una crescita a doppia cifra. Ma che impatto ha avuto la pandemia? Cosa dobbiamo aspettarci per il 2021? Per chi non \u00e8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-1502","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1502"}],"version-history":[{"count":26,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1502\/revisions"}],"predecessor-version":[{"id":1543,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1502\/revisions\/1543"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}