{"id":1544,"date":"2024-09-09T11:29:41","date_gmt":"2024-09-09T09:29:41","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1544"},"modified":"2024-10-18T10:38:19","modified_gmt":"2024-10-18T08:38:19","slug":"guida-al-video-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/09\/guida-al-video-marketing\/","title":{"rendered":"Video Marketing Guide"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1544\" class=\"elementor elementor-1544\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d844978 e-flex e-con-boxed e-con e-parent\" data-id=\"4d844978\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19c251f9 elementor-widget elementor-widget-spacer\" data-id=\"19c251f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6774126b elementor-widget elementor-widget-heading\" data-id=\"6774126b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video Marketing Guide <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7001325d elementor-widget elementor-widget-spacer\" data-id=\"7001325d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-536b26c4 e-flex e-con-boxed e-con e-parent\" data-id=\"536b26c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b717ee3 elementor-widget elementor-widget-post-info\" data-id=\"b717ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>9 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/video-marketing\/\" class=\"elementor-post-info__terms-list-item\">video marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63921ab9 elementor-widget elementor-widget-heading\" data-id=\"63921ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Video Marketing is now on the to-do list of an ever-increasing number of companies.<br><br>\n\nThe reason for this great interest is that it is what customers are asking for: <b>54% of them actually want to receive more video content<\/b> from their brands.<br><br>\n\nIt is well proven that videos are effective tools not only for awareness but also for sales, capable of <b>quadrupling sales opportunities (see the article HOW TO USE VIDEO MARKETING FOR SALES)<\/b><br><br>\n\nThere is no doubt: they are an unmissable opportunity for business. But for many companies that are not yet experienced, the questions at this point are: where and how to start?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bb8670 elementor-widget elementor-widget-spacer\" data-id=\"30bb8670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44d13826 e-flex e-con-boxed e-con e-parent\" data-id=\"44d13826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55c8a44d e-con-full e-flex e-con e-child\" data-id=\"55c8a44d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50b041ee elementor-widget elementor-widget-heading\" data-id=\"50b041ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Get Started with Video Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbde8b0 elementor-widget elementor-widget-heading\" data-id=\"7dbde8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It must be said right away that videos are an extremely flexible format. They can be longer or shorter, animated or live, spoken, with music, or silent. <b>Creativity reigns supreme, but it is not enough on its own.<br><br><\/b>\n\nLike any other form of marketing communication, in addition to creativity, <b>strategic planning<\/b>, programming, and analysis are required.<br><br>\n\nThe first thing you need to do is understand what goal you want to achieve through the video and at which stage of the customer journey you need to integrate it.<br><br>\n\nFor example, you might want to create a presentation video for a new product. Your goal is awareness, making the new product known to the customer. And the channel to choose could be social media.<br><br>\n\nNext, you will need to define your target audience, available resources, and so on, all the way to the actual production phase and subsequent performance analysis.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-745c570f e-con-full e-flex e-con e-child\" data-id=\"745c570f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb17eaa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1cb17eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-Create-a-Video-Marketing-Strategy.png\" class=\"attachment-large size-large wp-image-1546\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-Create-a-Video-Marketing-Strategy.png 800w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-Create-a-Video-Marketing-Strategy-300x225.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-Create-a-Video-Marketing-Strategy-768x576.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-Create-a-Video-Marketing-Strategy-16x12.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b0d1f4 e-flex e-con-boxed e-con e-parent\" data-id=\"2b0d1f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6ed6e elementor-widget elementor-widget-heading\" data-id=\"8e6ed6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Get Started with Video Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d8af9 elementor-widget elementor-widget-heading\" data-id=\"65d8af9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It\u2019s never just about creating one or more videos and publishing them. To succeed, <b>you need to be able to plan and work programmatically.<br><br><\/b>\n\nWithout a strategic and integrated vision, the videos you create will remain fragmented and isolated content. You won\u2019t achieve the desired results, and (given the amount of work they require) you will soon abandon the initiative.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-438bda7 elementor-widget elementor-widget-image\" data-id=\"438bda7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"391\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/4-1.png\" class=\"attachment-large size-large wp-image-1547\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/4-1.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/4-1-300x146.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/4-1-768x375.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/4-1-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1808b94 elementor-widget elementor-widget-heading\" data-id=\"1808b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Like any other strategic Marketing lever, both before and after the actual production, you need to plan and design activities, taking care of other essential steps.<br><br>\n\nIn general, the management of the entire process is divided into 3 phases:<br><br>\n\n<b>- Pre-production (and script writing)<br>\n\n    - Production;<br>\n  -  Post-production.<br><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b318551 elementor-widget elementor-widget-heading\" data-id=\"6b318551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pre-production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421ad39 elementor-widget elementor-widget-heading\" data-id=\"421ad39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">You should think of pre-production as the <b>strategic planning phase<\/b> of the video content you intend to create and publish.<br><br>\n\nIn this phase, you define the strategic aspects of your Video Marketing activities, and it is essential to dedicate as much time and effort as possible to it.<br><br>\n\nThe main questions you need to answer in this phase are:<br><br>\n\n<b>1.<\/b> What goal do I want to achieve through the video? Educate, sell, make myself known...?<br>\n<b>2.<\/b> What resources do I have available to create and publish it? Budget, personnel, tools...?<br><br>\n\nIt is, therefore, a matter of defining what you want to accomplish in terms of goals and results and what you can\/how you can achieve it in terms of available resources.<br><br>\n\nThe answers you provide to these questions <b>essentially represent the tracks within which you will need to move<\/b> in the subsequent development and production phases of the activities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a305f5 elementor-widget elementor-widget-image\" data-id=\"6a305f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"391\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/3-1.png\" class=\"attachment-large size-large wp-image-1548\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/3-1.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/3-1-300x146.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/3-1-768x375.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/3-1-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6141c4 elementor-widget elementor-widget-heading\" data-id=\"a6141c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prepare your video script<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637b119 elementor-widget elementor-widget-heading\" data-id=\"637b119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Every great Video starts with a great Script<\/b>. The lights, settings, characters will give life to the message, but everything starts from the message you wrote.<br><br>\n\nIt is essentially about defining the skeleton of the contents, the tone-of-voice, the dialogues. And then reread, cut out everything unnecessary, optimize.<br><br>\n\nThe secret to becoming excellent video Script writers is <b>practice<\/b>. Don't despair initially if the quality is not excellent, it will improve over time!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa666c elementor-widget elementor-widget-heading\" data-id=\"dfa666c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82854a8 elementor-widget elementor-widget-heading\" data-id=\"82854a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">You have defined what you want to create and how you intend to do it, and now we are ready; <b>it\u2019s time to start filming.<\/b><br><br>\n\nTo create your video, you might need: equipment, tools, and actors. But you don't necessarily need all of them.<br><br>\n\nThis <b>will depend on the type of video format<\/b> you have chosen to create.<br><br>\n\nSuppose you intend to produce an animated video with avatar characters. In that case, you won\u2019t need live actors but rather an advanced editing program.<br><br>\n\nIf, on the other hand, you have chosen a live video format, then you will need to set up both the set and the cast.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff6886 elementor-widget elementor-widget-image\" data-id=\"4ff6886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/ciak-si-e-umani.jpg\" class=\"attachment-large size-large wp-image-1549\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/ciak-si-e-umani.jpg 800w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/ciak-si-e-umani-300x225.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/ciak-si-e-umani-768x576.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/ciak-si-e-umani-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f071d elementor-widget elementor-widget-heading\" data-id=\"c9f071d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">At the level of <b>basic equipment<\/b>, we find:<br><br>\n\n<b>- camera and supports (tripod);<br>\n\n    -microphones and audio equipment;<br>\n   - lights;<br>\n   - green screen.<br><\/b><br>\n\nThe equipment can vary in price, but on marketplaces like Amazon, there are many good-quality low-cost alternatives available.<br><br>\n\nRemember that your smartphone, if it has a good camera, can become your filming device. Amazon is also full of kits for YouTubers at very affordable prices, designed specifically for smartphone filming.<br><br>\n\nOnce you have gathered all the necessary equipment, <b>you just need to set up the set<\/b> for filming.<br><br>\n\nStabilize the camera on the tripod at the right spot in the room; position the lights to ensure optimal illumination of the scene, and make sure to isolate the set as much as possible, minimizing external noises and sounds.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85255fe elementor-widget elementor-widget-image\" data-id=\"85255fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-create-a-small-DIY-photo-studio-on-a-budget.-Step-by-step-setup-1024x576-1.jpg\" class=\"attachment-large size-large wp-image-1550\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-create-a-small-DIY-photo-studio-on-a-budget.-Step-by-step-setup-1024x576-1.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-create-a-small-DIY-photo-studio-on-a-budget.-Step-by-step-setup-1024x576-1-300x169.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-create-a-small-DIY-photo-studio-on-a-budget.-Step-by-step-setup-1024x576-1-768x432.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-create-a-small-DIY-photo-studio-on-a-budget.-Step-by-step-setup-1024x576-1-18x10.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cec0cb elementor-widget elementor-widget-heading\" data-id=\"6cec0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">You have the script (your Script), you have the set, and <b>only the actors are missing.<br><br><\/b>\n\n<b>If you have colleagues who are somewhat familiar<\/b> with presentations, conferences, and generally have prior experience as speakers at events, <b>bring them into your cast.<br><br><\/b>\n\nSpeaking in front of a camera is not for everyone, and if you can rely on someone who already has experience doing it, choose them without hesitation!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c931c9e elementor-widget elementor-widget-heading\" data-id=\"c931c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Post-production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17106e1 elementor-widget elementor-widget-heading\" data-id=\"17106e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">After planning, setting up, and shooting, you are ready to start the real work! Yes, of course, it\u2019s not over yet; <b>the actual editing is still pending.<br><br><\/b>\n\nThis is <b>the moment when the video truly becomes spectacular as you imagined<\/b>, with effects, soundtracks, and animations.<br><br>\n\nThe good news is that your work here will mostly involve imagination and creativity: the rest of the work will be done by the editing software.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138a651 elementor-widget elementor-widget-heading\" data-id=\"138a651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choose your editing program carefully<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722b1d6 elementor-widget elementor-widget-heading\" data-id=\"722b1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It is essential to choose the right one, which has the features you need to create the video you envisioned.<br><br>\n\nThere are many available on the market, some with truly Hollywood-like performance and features. But they also come with prices that are astronomical.<br><br>\n\nThe good news is that there are now <b>valid video editing programs available even in free versions.<\/b> Among these, we recommend:<br><br>\n\n<b>- Lightworks:<\/b> the best overall among free video editing software;<br>\n<b>- HitFilm Express:<\/b> the best for creating Hollywood-like effects;<br>\n<b>- Magisto:<\/b> the best for ease of use and functionality.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55f4468 elementor-widget elementor-widget-image\" data-id=\"55f4468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine-2024-09-10-101831-1024x486.png\" class=\"attachment-large size-large wp-image-1558\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine-2024-09-10-101831-1024x486.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine-2024-09-10-101831-300x142.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine-2024-09-10-101831-768x365.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine-2024-09-10-101831-18x9.png 18w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine-2024-09-10-101831.png 1110w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1bdefb elementor-widget elementor-widget-heading\" data-id=\"b1bdefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choose an external Hosting for your Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800b18e elementor-widget elementor-widget-heading\" data-id=\"800b18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Your video is ready and optimized, but before sharing and publishing it on the channels you have chosen (site, social media, etc.)<b> remember to choose an external hosting to store your Video.<br><br><\/b>\n\n<b>We strongly advise against hosting the video on your website<\/b>. There are valid and numerous reasons that push you to choose a web server external to our site.<br><br>\n\nThe reasons are all linked to frequent viewing problems that users could encounter if you instead opted to host the Video \"in-house\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a867b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a867b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78daa5d elementor-widget elementor-widget-accordion\" data-id=\"78daa5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1261\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1261\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> STORAGE SPACE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1261\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1261\"><div id=\"elementor-tab-content-5381\" class=\"elementor-tab-content elementor-clearfix elementor-active\" role=\"region\" data-tab=\"1\" aria-labelledby=\"elementor-tab-title-5381\"><p>Your website may have limited storage space (e.g. if you use WordPress) and Videos may take up too much space on your site.<\/p><p>This can lead to interruptions in viewing, slow loading. In general a compromised user experience that would make all the work you have done to produce the Video in vain!<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1262\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1262\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">VIDEO FORMAT COMPATIBILITY<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1262\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1262\"><div id=\"elementor-tab-content-5382\" class=\"elementor-tab-content elementor-clearfix elementor-active\" role=\"region\" data-tab=\"2\" aria-labelledby=\"elementor-tab-title-5382\"><p>Your site visitors browse using different web browsers (some use Google, some Explorer, some Firefox, etc.), but video formats are not supported equally on every browser.<\/p><p>To make sure that everyone will see the video correctly, you should then convert it to multiple formats. Very tedious work.<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1263\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1263\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> HIGH QUALITY VIDEO <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1263\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1263\"><div id=\"elementor-tab-content-5383\" class=\"elementor-tab-content elementor-clearfix elementor-active\" role=\"region\" data-tab=\"3\" aria-labelledby=\"elementor-tab-title-5383\"><p>The issue of HD videos, in high quality, is connected to storage problems.\u00a0<\/p><p>These videos are even \u201cheavier\u201d and take up much more storage space. External hosting will allow you to produce HD videos and integrate them into your website without weighing it down, through embedding.<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4120af2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4120af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6724e elementor-widget elementor-widget-heading\" data-id=\"bc6724e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">To <b>maximize the user experience<\/b> and <b>optimize the loading speed<\/b> of the content, <b>video hosting platforms<\/b> are an indispensable tool.<br><br>\n\nMoreover, they are completely free services! Why give them up?<br><br>\n\nLet\u2019s take a look at the two best platforms for video hosting that you should consider for your choice.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ff5a71 elementor-widget elementor-widget-image\" data-id=\"0ff5a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"321\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/image-1024x428-1-768x321-1.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1559\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/image-1024x428-1-768x321-1.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/image-1024x428-1-768x321-1-300x125.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/image-1024x428-1-768x321-1-18x8.png 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50c3d3 elementor-widget elementor-widget-heading\" data-id=\"e50c3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>1. YouTube:<\/b> needless to say, as it is the second-largest web platform in the world after Google and the largest video platform overall. The features and benefits that YouTube offers are well-known. It is a completely free service that allows you to upload an almost infinite number of videos, create specific channels, and interact with users. Additionally, it offers (for a fee) advertising tools at very low costs, which allow you to target very specific and qualified user groups.<br><br>\n\n<b>2. Vimeo:<\/b> another great platform that attracts a more professional and less consumer-oriented audience. It not only offers the ability to store and publish videos but also includes integrated editing features. It has stricter advertising policies, which, by reducing \u201cdisruption\u201d for users, limit interference in content viewing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1db388b1 e-flex e-con-boxed e-con e-parent\" data-id=\"1db388b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27095eba elementor-widget elementor-widget-spacer\" data-id=\"27095eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391439c elementor-widget elementor-widget-heading\" data-id=\"391439c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7988393 elementor-widget elementor-widget-heading\" data-id=\"7988393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">At this point, you might think that creating videos is a mammoth task. Yet a large number of small businesses and startups, starting from scratch and with limited resources, have ventured into producing this content.<br><br>\n\nAnd the results they are achieving are astounding.<br><br>\n\nOnce you overcome initial fears and with a little practice, you\u2019ll find that producing a video is not much more complex than creating a structured presentation in PowerPoint or a Pillar Page for your website.<br><br>\n\nAnd once your first video is online and you start measuring the metrics and results, we are sure you won\u2019t be able to do without it anymore!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da3f46 elementor-widget elementor-widget-spacer\" data-id=\"1da3f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2573c4a5 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"2573c4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/08\/05\/i-top-trend-del-video-marketing-nel-2021\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Top Video Marketing Trends in 2021<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/10\/come-usare-il-video-marketing-per-le-vendite\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">How to Use Video Marketing for Sales<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Guida al Video Marketing Il Video Marketing \u00e8 oggi nella to-do-list di un numero sempre crescente di aziende. E il perch\u00e9 di questo grande interesse \u00e8 dato dal fatto che lo chiedono proprio i clienti: il 54% infatti desidera ricevere pi\u00f9 contenuti video dai propri brand. I Video \u00e8 pi\u00f9 che dimostrato che siano efficaci [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[8],"class_list":["post-1544","post","type-post","status-publish","format-standard","hentry","category-video-marketing","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1544"}],"version-history":[{"count":24,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1544\/revisions"}],"predecessor-version":[{"id":2099,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1544\/revisions\/2099"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}