{"id":1579,"date":"2024-09-10T17:51:00","date_gmt":"2024-09-10T15:51:00","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1579"},"modified":"2024-10-18T10:09:09","modified_gmt":"2024-10-18T08:09:09","slug":"cose-il-media-kit-e-come-creare-il-tuo","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/10\/cose-il-media-kit-e-come-creare-il-tuo\/","title":{"rendered":"What is the Media Kit and how to create your own"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1579\" class=\"elementor elementor-1579\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc759ce e-flex e-con-boxed e-con e-parent\" data-id=\"1bc759ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7874f85d elementor-widget elementor-widget-spacer\" data-id=\"7874f85d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62132f72 elementor-widget elementor-widget-heading\" data-id=\"62132f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the Media Kit and how to create your own <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a90fd75 elementor-widget elementor-widget-spacer\" data-id=\"5a90fd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e380de e-flex e-con-boxed e-con e-parent\" data-id=\"5e380de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63ffc4d8 elementor-widget elementor-widget-post-info\" data-id=\"63ffc4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>10 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/content-marketing\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdd1542 elementor-widget elementor-widget-heading\" data-id=\"5bdd1542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It seems that everyone in your industry knows and talks about your competitors' products or services and not your own. On Blog articles, social media posts, online reviews. How did they succeed and why couldn't you? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7190977e elementor-widget elementor-widget-heading\" data-id=\"7190977e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the Media Kit and how to create your own<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49153c69 elementor-widget elementor-widget-spacer\" data-id=\"49153c69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a35dfea e-flex e-con-boxed e-con e-parent\" data-id=\"3a35dfea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4144cdef e-con-full e-flex e-con e-child\" data-id=\"4144cdef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3613ff17 elementor-widget elementor-widget-spacer\" data-id=\"3613ff17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a9e0e8 elementor-widget elementor-widget-heading\" data-id=\"50a9e0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the Media Kit? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf1b42b elementor-widget elementor-widget-heading\" data-id=\"4bf1b42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Sure! Here\u2019s your text translated into English, keeping the tags intact:\n\nTo achieve your Business goals (sales and revenue), you know you must first <b>build solid Brand Awareness.<\/b> You need to become known and recognizable to the audience, both at the brand and offer level.<br><br>\n\nEspecially in digital environments, the only truly winning strategy to build a strong presence and awareness is to <b>create forms of collaboration<\/b> with other companies, journalists, influencers, and bloggers.<br><br>\n\nTo work with these collaborators, you will need to equip yourself with a \u201cpackage\u201d of visual materials, media, and communication to share to facilitate their editorial work.<br><br>\n\nAnd at this point, we can answer our first question.<br><br>\n\n<b>What is a Media Kit? The package of visual materials, content, files, and information about your company and products<\/b> that can be used for the creation of editorial content and  and related communications.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2901d17 elementor-widget elementor-widget-image\" data-id=\"2901d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/1920_blog-media-kit-header-1536x1035-1-1024x690.jpg\" class=\"attachment-large size-large wp-image-1586\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/1920_blog-media-kit-header-1536x1035-1-1024x690.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/1920_blog-media-kit-header-1536x1035-1-300x202.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/1920_blog-media-kit-header-1536x1035-1-768x518.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/1920_blog-media-kit-header-1536x1035-1-18x12.jpg 18w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/1920_blog-media-kit-header-1536x1035-1.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59546a1f elementor-widget elementor-widget-spacer\" data-id=\"59546a1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2be439e0 elementor-widget elementor-widget-heading\" data-id=\"2be439e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is it essential to have a Media Kit?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5541c375 elementor-widget elementor-widget-heading\" data-id=\"5541c375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Having a good <b>Media Kit, accessible and downloadable<\/b> directly from your website is a factor that <b>can really make a difference.<\/b><br><br>\n\nPut yourself in the shoes of your potential collaborators (bloggers, influencers, journalists) and imagine wanting to write an article or post about a company. First, you will need to gather information, graphic materials, and documentation.<br><br>\n\nIf you could <b>easily access all these contents<\/b> <b>immediately on the website<\/b> of the company you are interested in, your <b>work<\/b> would be <b>greatly facilitated<\/b> and you would be more than happy to start right away.<br><br>\n\nThis is a first, excellent reason to prepare and make your Media Kit accessible.<br><br>\n\nAdditionally, it is also convenient for you because it <b>avoids unnecessary email exchanges and materials.<\/b><br><br>\n\nAnd last but not least, a clear and complete Media Kit <b>ensures that your corporate image and information about your products\/services<\/b> are always <b>consistent and unaltered.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0da3a5 elementor-widget elementor-widget-image\" data-id=\"f0da3a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/47-Building-a-media-pack-1024x512.png\" class=\"attachment-large size-large wp-image-1587\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/47-Building-a-media-pack-1024x512.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/47-Building-a-media-pack-300x150.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/47-Building-a-media-pack-768x384.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/47-Building-a-media-pack-18x9.png 18w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/47-Building-a-media-pack.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b47520 elementor-widget elementor-widget-spacer\" data-id=\"54b47520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc623d7 elementor-widget elementor-widget-heading\" data-id=\"4dc623d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create Your Media Kit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391a2afb elementor-widget elementor-widget-heading\" data-id=\"391a2afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It is clear to you that the Media Kit is that <b>set of information, content, media, that a blogger or influencer needs to prepare an article about your company and offer.<br><br><\/b>\n\nBut in practice, what should be included in this \u201cpackage\u201d for the press? How to create your Media Kit?<br><br>\n\nYou can breathe a sigh of relief, because most of the content you need to create it you already have. Maybe it just needs to be organized and structured in the right format, but it will mostly be a task of gathering and arranging materials.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e21d89 elementor-widget elementor-widget-spacer\" data-id=\"52e21d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67111ed8 elementor-widget elementor-widget-heading\" data-id=\"67111ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's included in your Media Kit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca14e18 elementor-widget elementor-widget-heading\" data-id=\"ca14e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Let's get more specific and see what key elements to include to create your Media Kit:<br><br>\n\n<b> 1.<\/b> your <b>Bio<\/b> (who we are);<br>\n\n<b> 2. statistics<\/b> from your Social channels and Website traffic;<br>\n\n<b> 3. testimonials and reviews;<br><\/b>\n\n<b>4.<\/b> successful collaborations and partnerships;<br>\n\n<b>5.<\/b> information about the <b>Team and key people<\/b> of your company;<br>\n\n<b> 6.<\/b> certifications, awards, and recognitions (if you have them);<br> <b> 7.<\/b> <b>IMAGES, VIDEOS, LOGOS<\/b>, all graphic materials in high definition.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d704f05 elementor-widget elementor-widget-image\" data-id=\"d704f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1-1024x567-1.png\" class=\"attachment-large size-large wp-image-1592\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1-1024x567-1.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1-1024x567-1-300x166.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1-1024x567-1-768x425.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1-1024x567-1-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a423b9 elementor-widget elementor-widget-heading\" data-id=\"14a423b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Nothing that you haven't already produced, at least for the most part, but that you will need to search for, find, and organize.<br><br>\n\nYou might also realize that you need to <b>update<\/b> some images, videos, and other company information. Remember that the <b>Media Kit is not \"static,\"<\/b> but will still need to be <b>constantly updated<\/b> with the most recent materials and content.<br><br>\n\nOnce the collection is complete, all that's left to do is structure the materials in clear and comprehensive formats, to make them easily accessible to your collaborators.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466eef66 elementor-widget elementor-widget-heading\" data-id=\"466eef66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maximize the effectiveness of your Media Kit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa51b5e elementor-widget elementor-widget-heading\" data-id=\"aa51b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><b>Not all Media Kits are the same<\/b>, and the difference between a well-crafted Media Kit and one prepared hastily and with little care will make a difference.<br><br>\n\nFirst of all, you must be fully aware that <b>through the Media Kit<\/b>, you need to <b>entice and stimulate potential collaborators<\/b> interested in writing about you and your products.<br><br>\n\nOtherwise, you'll find yourself in the same initial situation: they will choose to write about your competitors instead of you.<br><br>\n\nAlways remember that these journalists, bloggers, and influencers choose you not only because they find your business and offerings interesting, but also because they hope to attract more audience and create interest around their site, blog, or profile.<br><br>\n\nIt\u2019s always an equal exchange.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db1915a elementor-widget elementor-widget-spacer\" data-id=\"2db1915a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6540713b elementor-widget elementor-widget-heading\" data-id=\"6540713b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attract and stimulate collaborators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126369b elementor-widget elementor-widget-heading\" data-id=\"126369b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">To <b>motivate collaborators, carefully prepare<\/b> especially these materials and information:<br><br>\n\n    the <b>statistics of your Social channels<\/b> and the traffic on <b>your Website<\/b>;<br>\n    the <b>testimonials and reviews;<\/b><br>\n    <b>case histories<\/b> of previous successful collaborations and partnerships.<br><br>\n\nThe more you convince them that you already have an audience and customers who follow and care about your company, the more collaborators <b>will be convinced they can directly benefit from the publication.<br><br><\/b>\n\nThey will dedicate themselves with enthusiasm and motivation, and the quality of the editorial work they produce will certainly be better!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d220c29 e-flex e-con-boxed e-con e-parent\" data-id=\"d220c29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-974a6f8 e-con-full e-flex e-con e-child\" data-id=\"974a6f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9805e0 elementor-widget elementor-widget-image\" data-id=\"f9805e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"300\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/media-kit-blog-e1602780205622-235x300.jpg\" class=\"attachment-medium size-medium wp-image-1594\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/media-kit-blog-e1602780205622-235x300.jpg 235w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/media-kit-blog-e1602780205622-9x12.jpg 9w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/media-kit-blog-e1602780205622.jpg 694w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99aef3f e-con-full e-flex e-con e-child\" data-id=\"99aef3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dd47de9 elementor-widget elementor-widget-heading\" data-id=\"7dd47de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Depending on the sector in which you operate, <b>you could offer samples or free trials<\/b> of your products\/services.<br><br>\n\nThis is certainly an extremely effective way to ensure that potential collaborators choose you.<br><br>\n\nIn this way, you also <b>give them the concrete and direct opportunity to test<\/b> the products, allowing them to <b>form a genuine opinion<\/b> based on experience.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-805c135 e-flex e-con-boxed e-con e-parent\" data-id=\"805c135\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aef88aa elementor-widget elementor-widget-heading\" data-id=\"aef88aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some examples of Media Kits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe3f8f5 elementor-widget elementor-widget-heading\" data-id=\"fe3f8f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Sometimes an example is better than a thousand words.<br><br>\n\nAnd since we should always learn from the best, we present to you <b>some \"advanced\" examples of Media Kits,<\/b> or Newsroom sections created by certain brands from which you can draw valuable <b>best practices.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdb9849 e-flex e-con-boxed e-con e-parent\" data-id=\"cdb9849\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3961d59 e-con-full e-flex e-con e-child\" data-id=\"3961d59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2a7f59 elementor-widget elementor-widget-heading\" data-id=\"7b2a7f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">uber<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e8331 elementor-widget elementor-widget-heading\" data-id=\"61e8331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">They have dedicated an entire page of their website to the collection of materials and content intended for collaborators and editorial partners.<br><br>\n\nThey have included both the key materials we mentioned earlier in this article (Bio, stats, images, etc.) and a Recent News section where they share the latest updates about the brand and its services.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e3465f e-con-full e-flex e-con e-child\" data-id=\"9e3465f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15fa5fb elementor-widget elementor-widget-image\" data-id=\"15fa5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"766\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine3-768x766.png\" class=\"attachment-medium_large size-medium_large wp-image-1595\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine3-768x766.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine3-300x300.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine3-1024x1021.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine3-150x150.png 150w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine3-12x12.png 12w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine3.png 1171w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79d118b e-flex e-con-boxed e-con e-parent\" data-id=\"79d118b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8538cd9 e-con-full e-flex e-con e-child\" data-id=\"8538cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080a73d elementor-widget elementor-widget-image\" data-id=\"080a73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"924\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine4-768x924.png\" class=\"attachment-medium_large size-medium_large wp-image-1596\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine4-768x924.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine4-249x300.png 249w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine4-851x1024.png 851w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine4-10x12.png 10w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine4.png 950w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5561d1d e-con-full e-flex e-con e-child\" data-id=\"5561d1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6deb9f elementor-widget elementor-widget-heading\" data-id=\"c6deb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\t\nSpotify\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d9397 elementor-widget elementor-widget-heading\" data-id=\"07d9397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Like Uber, they have dedicated an entire webpage to the collection and presentation of materials and content intended for the press, journalists, and bloggers.<br><br>\n\nIn addition to the latest news from the world of Spotify, there is also information about the company's culture and values, as well as numerous eye-catching, high-quality graphic materials.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-596dd3a e-flex e-con-boxed e-con e-parent\" data-id=\"596dd3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fa452c2 e-con-full e-flex e-con e-child\" data-id=\"fa452c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afa87d3 elementor-widget elementor-widget-heading\" data-id=\"afa87d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mailchimp<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8a5a7 elementor-widget elementor-widget-heading\" data-id=\"1c8a5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Here too, we find an entire page of the website, the Newsroom, where all the materials and useful information for preparing press\/editorial articles are accessible.<br><br>\n\nAn interesting initiative proposed by Mailchimp, which we want to highlight, is the possibility to request the presence of a company spokesperson at events, meetings, and conferences.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cfef79 e-con-full e-flex e-con e-child\" data-id=\"8cfef79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f764db elementor-widget elementor-widget-image\" data-id=\"2f764db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"823\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine5-768x823.png\" class=\"attachment-medium_large size-medium_large wp-image-1597\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine5-768x823.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine5-280x300.png 280w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine5-955x1024.png 955w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine5-11x12.png 11w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine5.png 1025w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33c97ac7 e-flex e-con-boxed e-con e-parent\" data-id=\"33c97ac7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2e3112 elementor-widget elementor-widget-spacer\" data-id=\"2e2e3112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a15083c elementor-widget elementor-widget-heading\" data-id=\"a15083c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fad394 elementor-widget elementor-widget-heading\" data-id=\"8fad394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">We have understood together what the <b>Media Kit<\/b> is and what strategic role it plays in building your <b>Brand Awareness.<\/b><br><br>\n\nWe have presented the key elements you need to prepare to create your Media Kit.<br><br>\n\nWe exchanged some tips on how to maximize the effectiveness of your Media Kit and pointed out some brands and their Newsroom pages to inspire you and help you acquire some innovative best practices.<br><br>\n\n<b>Now it's up to you, good luck!<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28446e88 elementor-widget elementor-widget-spacer\" data-id=\"28446e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-854f928 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"854f928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/10\/come-usare-il-video-marketing-per-le-vendite\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">How to Use Video Marketing for Sales<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/13\/come-promuovere-i-saldi-il-piano-di-comunicazione\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">How to Promote Sales: The Communication Plan<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cos\u2019\u00e8 il Media Kit e come creare il tuo Sembra che nel tuo settore tutti conoscano e parlino dei prodotti o servizi dei tuoi concorrenti e non dei tuoi. Su articoli di Blog, post sui social, recensioni online. Come ci sono riusciti e perch\u00e8 non ci sei riuscito tu? Cos\u2019\u00e8 il Media Kit e come [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[8],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":15,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1579\/revisions"}],"predecessor-version":[{"id":2085,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1579\/revisions\/2085"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}