{"id":1601,"date":"2024-09-13T11:27:41","date_gmt":"2024-09-13T09:27:41","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1601"},"modified":"2024-09-13T11:47:41","modified_gmt":"2024-09-13T09:47:41","slug":"come-promuovere-i-saldi-il-piano-di-comunicazione","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/13\/come-promuovere-i-saldi-il-piano-di-comunicazione\/","title":{"rendered":"How to Promote Sales: The Communication Plan"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1601\" class=\"elementor elementor-1601\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10eafe7 e-flex e-con-boxed e-con e-parent\" data-id=\"10eafe7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13d3d9ea elementor-widget elementor-widget-spacer\" data-id=\"13d3d9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ec51a0 elementor-widget elementor-widget-heading\" data-id=\"28ec51a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Promote Sales: The Communication Plan <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcaf30d elementor-widget elementor-widget-spacer\" data-id=\"1dcaf30d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-693d754f e-flex e-con-boxed e-con e-parent\" data-id=\"693d754f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395bb4f9 elementor-widget elementor-widget-post-info\" data-id=\"395bb4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/13\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>13 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/marketing-strategico\/\" class=\"elementor-post-info__terms-list-item\">Marketing strategico<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b311654 e-flex e-con-boxed e-con e-parent\" data-id=\"6b311654\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c155a5b e-con-full e-flex e-con e-child\" data-id=\"5c155a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5275d9 elementor-widget elementor-widget-heading\" data-id=\"2c5275d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HOW TO PROMOTE SALES WITH A GOOD COMMUNICATION PLAN <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb656e4 elementor-widget elementor-widget-heading\" data-id=\"1fb656e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promoting sales is not an easy task at all. During this period, there are marketing campaigns everywhere, and there are countless commercial proposals reaching customers. To avoid being swept away by the current, your goal should be to become your customers' first thought (or almost) when the sales season arrives. How? By getting noticed well in advance and maintaining constant contact. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5e2ca6 e-con-full e-flex e-con e-child\" data-id=\"d5e2ca6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33ca97e2 elementor-widget elementor-widget-image\" data-id=\"33ca97e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"515\" height=\"334\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/istockphoto-1198201001-170667a.jpg\" class=\"attachment-large size-large wp-image-1603\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/istockphoto-1198201001-170667a.jpg 515w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/istockphoto-1198201001-170667a-300x195.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/istockphoto-1198201001-170667a-18x12.jpg 18w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1436f374 e-flex e-con-boxed e-con e-parent\" data-id=\"1436f374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e78e2b7 elementor-widget elementor-widget-heading\" data-id=\"e78e2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Combination of Sales and Holidays<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b18196 elementor-widget elementor-widget-heading\" data-id=\"58b18196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It is well known that promoting sales is a fiercely competitive race, and this year will be even more so. With the start of the new year, the final rush for sales begins.<br><br>\n\nAs every year, on e-commerce channels as well as in physical stores, every brand aims for the <b>winter sales<\/b> to provide <b>oxygen to sales<\/b> and clear shelves and warehouses in anticipation of the new season.<br><br>\n\nTo make the most of the excitement of the season and effectively promote your sales, you need to have <b>an excellent marketing and communication plan.<br><br><\/b>\n\nIf you are still working on it, keep in mind <b>these tips<\/b>, as you could successfully integrate them into your strategy!<br><br>\n\nLet\u2019s start with the basic rules that you should always keep in mind when it comes to communication and content strategy:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f411e68 e-flex e-con-boxed e-con e-parent\" data-id=\"f411e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da2a5f0 e-con-full e-grid e-con e-child\" data-id=\"da2a5f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae50942 elementor-widget elementor-widget-heading\" data-id=\"ae50942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIFFERENTIATION IS A WINNING STRATEGY EVEN IN COMMUNICATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1220b98f elementor-widget elementor-widget-heading\" data-id=\"1220b98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Every good content strategist knows that communication and the message to be sent to the customer must adapt to the channel and the objectives to be achieved. Content becomes relevant only if, in that moment of contact, it is communicated through the right channel.<br> Start by identifying the moments and contact channels you intend to use to promote your sales, and only after that, for each scenario, develop the specific content you want to send.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e7499b e-flex e-con-boxed e-con e-parent\" data-id=\"5e7499b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb399b7 e-con-full e-grid e-con e-child\" data-id=\"fb399b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b0914 elementor-widget elementor-widget-heading\" data-id=\"c2b0914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DESIGN YOUR SALES FUNNEL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8474f66 elementor-widget elementor-widget-heading\" data-id=\"8474f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Per arrivare alla vendita vera e propria,<b> il cliente va sempre guidato, <\/b>come ci insegna l\u2019Inbound Marketing: <b>Attract \u2013 Engage \u2013 Delight.<\/b>\r\n\r\nLa vendita \u00e8 il punto di arrivo di questo processo che inizia con un primo contatto conoscitivo con il cliente.  \r\n\r\nPer prima cosa dovremo attrarlo, quindi creare interesse intorno al nostro brand offrendogli contenuti di valore; e poi, ancora, dovremo coinvolgerlo, mantenendo accesso l\u2019interesse e rafforzando il legame.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7372ee9 e-flex e-con-boxed e-con e-parent\" data-id=\"7372ee9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3772e07 e-con-full e-grid e-con e-child\" data-id=\"3772e07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93193fd elementor-widget elementor-widget-heading\" data-id=\"93193fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DON'T UNDERESTIMATE EMOTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2f596 elementor-widget elementor-widget-heading\" data-id=\"1c2f596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It is true that contacts with customers or prospects are now almost entirely digitalized. But this should not make you forget that <b>emotions always drive purchases.<\/b>\nAnd during the holiday season, especially at Christmas, their role can truly make the difference between a winning strategy and a failing one.\nIf we add that this year the holidays will be anything but \u201ctypical,\u201d then the tones must be weighed even more carefully to convey the right emotions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f14df9d e-flex e-con-boxed e-con e-parent\" data-id=\"5f14df9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9c31e9 elementor-widget elementor-widget-heading\" data-id=\"5a9c31e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Now let's see what the moments of contact with the customer are that you should try to leverage to the fullest to promote your sales and which channels you should use to maximize the effectiveness of your communication strategy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16bd902a e-flex e-con-boxed e-con e-parent\" data-id=\"16bd902a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e38ee60 elementor-widget elementor-widget-heading\" data-id=\"7e38ee60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Promote Sales by Guiding the Customer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42707927 elementor-widget elementor-widget-heading\" data-id=\"42707927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\n<b>There are three main moments <\/b>that mark the contact opportunities with the customer in the coming weeks:<br><br>\n\n    <b>- the week of Christmas;<br>\n   - New Year's Day;<br>\n   - the Sales period.<br><br><\/b>\n\nWhile the sale remains the main and final goal, you should try to establish contact during each of these moments and set specific objectives.<br><br>\n\nIn each of these occasions, you will need to evaluate which contact channels to prefer based on your objectives. Only after that can you proceed to the actual creation of the content. <br><br>\n\nLet's see which channels to use and how to communicate in each of the contact occasions.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14339bdc elementor-widget elementor-widget-image\" data-id=\"14339bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"727\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-master-saas-sales.jpg.optimal-1536x727-1.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1604\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-master-saas-sales.jpg.optimal-1536x727-1.jpg 1536w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-master-saas-sales.jpg.optimal-1536x727-1-300x142.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-master-saas-sales.jpg.optimal-1536x727-1-1024x485.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-master-saas-sales.jpg.optimal-1536x727-1-768x364.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/How-to-master-saas-sales.jpg.optimal-1536x727-1-18x9.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2820a7 elementor-widget elementor-widget-heading\" data-id=\"e2820a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Week of Christmas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a8f1b9 e-flex e-con-boxed e-con e-parent\" data-id=\"18a8f1b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52be223 elementor-widget elementor-widget-heading\" data-id=\"52be223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Of course, <b>this is not the time to talk about sales<\/b>. During the Christmas period, purchases are dedicated to gifts, and customers are more rational as they are trying to solve the dilemma: what should I gift this year?<br><br>\n\nFeel free to use <b>promotional messages if you have special gift boxes or other original and appealing gift ideas.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b59117 elementor-widget elementor-widget-heading\" data-id=\"7b59117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An excellent marketing lever at this time could be to offer the customer who purchases a gift a freebie they can use for themselves. This could be a great incentive for them to buy gifts from you! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b3a53c elementor-widget elementor-widget-heading\" data-id=\"0b3a53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Yes to promotional messages, but still without excess. Rather, try to give suggestions and share original ideas without being intrusive.<br><br>\n\nSocial media should be the channel to prioritize now, especially Instagram and Pinterest.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8814015 e-flex e-con-boxed e-con e-parent\" data-id=\"8814015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c796592 elementor-widget elementor-widget-heading\" data-id=\"c796592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Week of New Year's<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4432fd1 elementor-widget elementor-widget-heading\" data-id=\"4432fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">New Year's is typically a moment of transition between Christmas and the winter sales.<br><br>\n\nPurchases are mostly on standby, waiting for the upcoming promotions, and we are quite busy with organizing and preparing for the most anticipated night of the year.<br><br>\n\nBut this year, \u201ctypically\u201d is not the most appropriate term. <b>The unprecedented scenario<\/b>, in our opinion, <b>could turn out to be an unexpectedly promising moment for sales.<br><br><\/b>\n\nKeep your channels active and rekindle customer interest and engagement.<br><br>\n\nHowever, remember that there are only a few days left until the sales begin, so many will be strongly tempted to wait to finalize their purchases.<br><br>\n\nFocus on your main objective: <b>to keep interest in your products alive<\/b>, so that when the sales arrive, the customer will clearly remember those products that caught their interest and will rush to the store to buy them!<br><br>\n\nYou could still focus on social media, effective in every contact occasion.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698cf78 elementor-widget elementor-widget-heading\" data-id=\"698cf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We suggest you also focus on email and blogs at this stage. You could create valuable content to suggest interesting purchases for the customer to plan. For example, you could write an article about the best-selling and most appreciated products of 2020 and send a direct email to invite customers to discover the selection. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-964231e e-flex e-con-boxed e-con e-parent\" data-id=\"964231e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce6488 elementor-widget elementor-widget-heading\" data-id=\"5ce6488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">START OF THE SALES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97fded elementor-widget elementor-widget-heading\" data-id=\"d97fded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The sales are starting; <b>it's time to close the loop<\/b> and reap the rewards of your efforts.<br><br>\n\nIf the customer has remained receptive and you have kept their interest alive, simply announcing the start of the discounts will trigger the rush to purchase.<br><br>\n\nRev up by starting to tease the discounts and offers you will propose in-store a few days in advance. You could give these previews via email, sending your customers a more personalized communication.<br><br>\n\nAnd also via social media, posting captivating images of a selection of your best-selling products that will soon be offered on sale!<br><br>\n\nEven during the sales period, you should never lower your tone or remain silent.<br><br>\n\nAt most, if you plan to offer further discounts at the end of the period. You should always try to renew customer interest and keep the levels of excitement high.<br><br>\n\n<b>Email and social media, as we have said, are essential at this stage. But if your physical stores rely heavily on local clientele, you should also make the most of the potential of SMS marketing.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04328b elementor-widget elementor-widget-heading\" data-id=\"c04328b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SMS for geo-marketing are the most powerful tool there is. A tool with unbeatable performance for in-store sales. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34c25ed9 e-flex e-con-boxed e-con e-parent\" data-id=\"34c25ed9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0197c6 elementor-widget elementor-widget-spacer\" data-id=\"5c0197c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f64538 elementor-widget elementor-widget-heading\" data-id=\"24f64538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14111b24 elementor-widget elementor-widget-heading\" data-id=\"14111b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">It remains true that promotional pressure during sales is at its peak, and competition is indeed fierce. Even if you have worked hard on communication and marketing, it will always be a challenge to achieve all the sales you hoped for.<br><br>\n\n<b>The biggest obstacle<\/b> to overcome today is notoriously represented by marketplaces (like Amazon).<br><br>\n\nThese hyper-e-commerce platforms have the strength and ability to attract a huge number of customers and capture an ever-growing share of sales.<br><br>\n\nYou need to find a way to <b>hook the customer in advance<\/b>, maintain a <b>constant connection<\/b>, and foster an ever-increasing interest.<br><br>\n\nOffering additional services or a loyalty program, for example, could be the right strategy to create a strong and lasting relationship with customers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a501e7 elementor-widget elementor-widget-spacer\" data-id=\"75a501e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e32f46 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"12e32f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/10\/cose-il-media-kit-e-come-creare-il-tuo\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">What is the Media Kit and how to create your own<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/16\/come-vendere-online-durante-i-saldi\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">How to sell online during sales by opening a new online store for free (or almost)<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Come promuovere i saldi: il piano di comunicazione COME PROMUOVERE I SALDI CON UN BUON PIANO DI COMUNICAZIONE Promuovere i saldi non \u00e8 affatto cosa semplice. In questo periodo ci sono campagne di Marketing ovunque e sono fiumi e fiumi le proposte commerciali che arrivano ai clienti. Per non farti trascinare via dalla corrente, il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[8],"class_list":["post-1601","post","type-post","status-publish","format-standard","hentry","category-marketing-strategico","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1601"}],"version-history":[{"count":9,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1601\/revisions"}],"predecessor-version":[{"id":1612,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1601\/revisions\/1612"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}