{"id":1634,"date":"2024-09-16T16:25:07","date_gmt":"2024-09-16T14:25:07","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1634"},"modified":"2024-09-17T12:30:18","modified_gmt":"2024-09-17T10:30:18","slug":"perche-al-content-marketing-serve-il-buyer-persona","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/16\/perche-al-content-marketing-serve-il-buyer-persona\/","title":{"rendered":"Why Content Marketing Needs Buyer Persona"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1634\" class=\"elementor elementor-1634\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b38339 e-flex e-con-boxed e-con e-parent\" data-id=\"9b38339\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-295b707f elementor-widget elementor-widget-spacer\" data-id=\"295b707f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2277b870 elementor-widget elementor-widget-heading\" data-id=\"2277b870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Content Marketing Needs Buyer Persona <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d35c14 elementor-widget elementor-widget-spacer\" data-id=\"61d35c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48cf8d1 e-flex e-con-boxed e-con e-parent\" data-id=\"48cf8d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282e0ecb elementor-widget elementor-widget-post-info\" data-id=\"282e0ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>16 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/content-marketing\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34fa9347 e-flex e-con-boxed e-con e-parent\" data-id=\"34fa9347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33f923fd e-con-full e-flex e-con e-child\" data-id=\"33f923fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-162bb173 elementor-widget elementor-widget-heading\" data-id=\"162bb173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For Content Marketing, it is essential to know the audience in order to develop relevant content. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454e8246 elementor-widget elementor-widget-heading\" data-id=\"454e8246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To develop effective Content Marketing, we need to understand the profile of our Buyer Persona. The design of relevant content starts with knowledge of the characteristics, needs, and interests of customers. Let\u2019s discover who the Buyer Persona is and why it is so important to build this profile for our Content Marketing strategies. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f2edd05 e-con-full e-flex e-con e-child\" data-id=\"6f2edd05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-629846a3 elementor-widget elementor-widget-image\" data-id=\"629846a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1.jpg\" class=\"attachment-large size-large wp-image-1415\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1.jpg 500w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1-300x180.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/07\/websitetraffic-1-18x12.jpg 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26dc9a27 e-flex e-con-boxed e-con e-parent\" data-id=\"26dc9a27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-257b89c elementor-widget elementor-widget-heading\" data-id=\"257b89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Buyer Persona?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761a92c6 elementor-widget elementor-widget-heading\" data-id=\"761a92c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">When we talk about Buyer Persona, it is often confused with the Ideal Customer. Both profiles are closely related, but they are not exactly the same thing.<br><br>\nWhile the Ideal Customer abstractly represents the profile of our perfect customer that we aspire to, the Buyer Persona is part ideal-type and part real.<br><br>\nTo build the Buyer Persona, we will not rely solely on external sources (e.g., market analysis and research). Instead, we will examine detailed data from our current customers.<br><br>\nThis profile includes the demographic characteristics of the ideal type; their customer journey; their profession; their needs, etc. It is precisely because of this level of detail that this ideal-type is defined as a \u201cpersona,\u201d as it realistically outlines the profile of your customer.<br><br>\nThe Buyer Persona typically includes at least this level of information:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48adae elementor-widget elementor-widget-heading\" data-id=\"d48adae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><li>Background: work, career path, family;<\/li><li>Demographics: gender, age, location, income;<\/li><li>Touch point: channels where they are present and reachable; contact preferences;<\/li><li>Objectives and difficulties: personal and work-related challenges and aspirations;<\/li><li>Products or services: which offered products or services he\/she is interested in.<\/li><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffb7539 elementor-widget elementor-widget-image\" data-id=\"5ffb7539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/E-1024x767-1.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1643\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/E-1024x767-1.jpg 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/E-1024x767-1-300x225.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/E-1024x767-1-768x575.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/E-1024x767-1-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-156b913e e-flex e-con-boxed e-con e-parent\" data-id=\"156b913e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f768de5 elementor-widget elementor-widget-heading\" data-id=\"1f768de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is it essential to know the Buyer Persona for Content Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59983a7b elementor-widget elementor-widget-heading\" data-id=\"59983a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Why is knowing the Buyer Persona strategically important for Content Marketing? Is it really worth investing time and resources to build such a detailed profile?  <br>\nThe answer is yes, it is definitely worth it.  <br><br>\n\nThe reason it holds such strategic value can be explained with a simple example.  <br>\nSuppose you already know your target: athletes. But you don\u2019t know if they are competing at a professional level or just for fun.  <br>\nThis detailed information allows us to understand, for example, how much they are willing to spend on products, what their purchasing frequency is, and how interested they are in new and innovative products, etc.  <br>\nEssentially, we will be able to create personalized content that considers the most suitable tone of voice and the highest value marketing levers for that profile.  <br><br>\n\nKnowing the Buyer Persona means understanding how our customer behaves, how they think, and identifying the best way to connect by creating content that exactly meets their expectations and needs.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36d6b8ed elementor-widget elementor-widget-image\" data-id=\"36d6b8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/contentthatconverts.png\" class=\"attachment-large size-large wp-image-1651\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/contentthatconverts.png 620w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/contentthatconverts-300x145.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/contentthatconverts-18x9.png 18w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79604856 e-flex e-con-boxed e-con e-parent\" data-id=\"79604856\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-558a8b8e elementor-widget elementor-widget-heading\" data-id=\"558a8b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create a Buyer Persona?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30939f82 elementor-widget elementor-widget-heading\" data-id=\"30939f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Given the quantity and detail of the information required, it is no coincidence that the most effective way to create a Buyer Persona is to conduct surveys and interviews.<br><br>\nThrough targeted questions, we can outline the characteristics, habits, behaviors, and needs of the profile.<br><br>\nIn practice, it is not easy to create a Buyer Persona with a good level of detail.<br><br>\nAfter defining the minimum number of interviews we need, we must try to convince customers or prospects to participate in the interview.<br><br>\nThe best way is always to use some incentive. Give away a gift card; offer a special discount; conduct surveys on social networks with forms of recognition and thanks (but in this case, we need to have a good number of brand ambassadors).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5cb1ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5cb1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3309f37 elementor-widget elementor-widget-heading\" data-id=\"3309f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SUGGESTION:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3647b2b0 elementor-widget elementor-widget-heading\" data-id=\"3647b2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \t\t\t\t\t\tThe collection of sign-ups and interviews will certainly be the most challenging step. Especially if the customer base we have is not very large or is uncooperative. Remember: you can always turn to external agencies! These networks (like Digitaal Metrics) can help you access a wide number of prospects to conduct your interviews!  \t\t\t\t\t<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f9411 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68f9411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5a9fc elementor-widget elementor-widget-heading\" data-id=\"de5a9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's see how to create the Buyer Persona in 5 steps!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-410e81e4 e-flex e-con-boxed e-con e-parent\" data-id=\"410e81e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6309f3cd elementor-widget elementor-widget-heading\" data-id=\"6309f3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Let's define the minimum number of interviews we need.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358aeb7e elementor-widget elementor-widget-heading\" data-id=\"358aeb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starting from the number of our customers, we need to establish the minimum representative sample of interviews we will conduct. The choice will mainly depend on the margin of error we are willing to accept. For example, if we have 100 customers and are willing to accept a margin of error of 10%, then our sample will consist of 50 interviews.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-937dc53 elementor-widget elementor-widget-heading\" data-id=\"937dc53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Let's define a list of data and information to collect.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0b557 elementor-widget elementor-widget-heading\" data-id=\"5c0b557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Some data to collect through interviews are standard (e.g., demographic data), while others may be specific based on the industry in which we operate, the products\/services we offer, etc.<br><br>\n\nWe should therefore define a list of information we intend to collect and prepare the questionnaire of questions to present to the sample.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e2521 elementor-widget elementor-widget-heading\" data-id=\"a3e2521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Let's identify an incentive to offer to the interviewees.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81af4b5 elementor-widget elementor-widget-heading\" data-id=\"81af4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">As we already mentioned, conducting such detailed interviews is not an easy task.<br><br> In fact, it won't be easy to convince customers to dedicate their time to the interviews, nor to persuade them to share all this personal information with us.<br><br> Therefore, we will need an incentive, which could be a gift card as a reward; or a discount reserved for their favorite products\/services; or even forms of public recognition (e.g., on social media).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be411b elementor-widget elementor-widget-heading\" data-id=\"3be411b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. We carry out the interviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332c122 elementor-widget elementor-widget-heading\" data-id=\"332c122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">At this point, we will proceed to contact customers or prospects and conduct the interviews.<br><br> \n\nIt\u2019s important that the incentives are recognized immediately, at the end of the interview.<br><br> \n\nUtilizing social media channels can be a great strategic choice. For example, by publicly thanking participants in our interviews and awarding the prizes, we can increase the visibility and recognition of the initiative.<br><br> \n\nThis way, even the most \u201cskeptical\u201d individuals might reconsider and decide to participate.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a224f elementor-widget elementor-widget-heading\" data-id=\"30a224f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Let\u2019s create our Buyer Persona.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4aac7 elementor-widget elementor-widget-heading\" data-id=\"9b4aac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Once we have collected the data from the interviews, we can finally create our Buyer Persona.<br> Or rather, OUR Buyer Personas. Companies typically have a minimum of 2 to a maximum of about 20 Buyer Persona profiles.<br><br> Once we have gathered the data, we will immediately notice that within the sample, clusters will actually form\u2014groups that are more homogeneous in characteristics.<br><br> To construct our Buyer Personas, we can also use various free tools, such as HubSpot's.<br><br> These tools make this task more interactive and fun, allowing us to create avatars of our Buyer Persona that can be shared with other team members and departments.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f6f43b elementor-widget elementor-widget-image\" data-id=\"38f6f43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/create-buyer-persona-1024x525-1.png\" class=\"attachment-large size-large wp-image-1653\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/create-buyer-persona-1024x525-1.png 1024w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/create-buyer-persona-1024x525-1-300x154.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/create-buyer-persona-1024x525-1-768x394.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/create-buyer-persona-1024x525-1-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25ed3485 elementor-widget elementor-widget-heading\" data-id=\"25ed3485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Marketing and Buyer Personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2bc305 elementor-widget elementor-widget-heading\" data-id=\"5d2bc305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Let\u2019s always remember that Marketing, if not used strategically, does not produce results.<br><br>\nIf guided by a clear strategy, however, Marketing is the only business function capable of determining the success or failure of the business.<br><br>\nAnd whatever business strategy we want to build, our starting point will always be the customer.<br><br>\nThis is especially true when we talk about Content Marketing.<br><br>\nWhen we create content, as we well know, the primary goal is to design and deliver relevant content to our audience.<br><br>\nSo, before we even create this content, we must rely on an in-depth and precise knowledge of our ideal customer, our Buyer Persona.<br><br>\nWe need to know and understand their characteristics, from socio-demographic traits to their habits, needs, lifestyle, and preferences.<br><br>\nFrom the website, to emails, to social channels, to videos. Our entire content offering must be consistently aimed at reaching our Buyer Persona at the right time, on the right channel, and most importantly, with the right message.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fea9727 elementor-widget elementor-widget-heading\" data-id=\"3fea9727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">To earn a <b>good ranking in voice searches, we need to optimize \u201cLong Tail Keywords\u201d<\/b>. Let's see with an example what it means.<br><br>\n\nSuppose we want to prepare a cake and we need to search for the recipe on Google:<br>\n<br>\n\n- if we are in front of our PC, we will simply type: chocolate cake recipe;<br>\n\n- if instead we turn to Alexa, we will ask a more colloquial question: what are the ingredients to prepare a chocolate cake?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21bb9dc6 e-flex e-con-boxed e-con e-parent\" data-id=\"21bb9dc6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0a9b3c elementor-widget elementor-widget-spacer\" data-id=\"4b0a9b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69dc83e9 elementor-widget elementor-widget-heading\" data-id=\"69dc83e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don't forget that if you need consulting or tools for your Inbound Marketing, you can always count on us! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f671a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"90f671a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitalmetrics.eu\/en\/contatti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4cba15 elementor-widget elementor-widget-spacer\" data-id=\"6b4cba15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c194a18 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"5c194a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/16\/come-vendere-online-durante-i-saldi\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">How to sell online during sales by opening a new online store for free (or almost)<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/17\/le-statistiche-marketing-2020-da-non-perdere\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Marketing Statistics 2020 You Can't Miss<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Perch\u00e8 al Content Marketing serve il Buyer Persona Per il Content Marketing \u00e8 essenziale conoscere l&#8217;audience per poter sviluppare contenuti rilevanti Per sviluppare un Content Marketing efficace dobbiamo conoscere il profilo del nostro Buyer Persona. La progettazione di contenuti rilevanti parte infatti dalla conoscenza delle caratteristiche, dei bisogni, degli interessi dei clienti. Scopriamo chi \u00e8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[8],"class_list":["post-1634","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1634"}],"version-history":[{"count":17,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1634\/revisions"}],"predecessor-version":[{"id":1657,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1634\/revisions\/1657"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}