{"id":1756,"date":"2024-09-20T11:10:55","date_gmt":"2024-09-20T09:10:55","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1756"},"modified":"2024-09-20T11:17:00","modified_gmt":"2024-09-20T09:17:00","slug":"postcovid-guardiamo-allinnovazione","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/20\/postcovid-guardiamo-allinnovazione\/","title":{"rendered":"#PostCovid Let's look at innovation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1756\" class=\"elementor elementor-1756\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7294072e e-flex e-con-boxed e-con e-parent\" data-id=\"7294072e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-325d94e7 elementor-widget elementor-widget-spacer\" data-id=\"325d94e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63dc02c elementor-widget elementor-widget-heading\" data-id=\"63dc02c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#PostCovid Let's look at innovation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e749af8 elementor-widget elementor-widget-spacer\" data-id=\"1e749af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e04aa09 e-flex e-con-boxed e-con e-parent\" data-id=\"6e04aa09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38051ccf elementor-widget elementor-widget-post-info\" data-id=\"38051ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>20 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/marketing-strategico\/\" class=\"elementor-post-info__terms-list-item\">Marketing strategico<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e7f9b6 e-flex e-con-boxed e-con e-parent\" data-id=\"35e7f9b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48e5beaa elementor-widget elementor-widget-heading\" data-id=\"48e5beaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When the storm ends <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3731ac9b elementor-widget elementor-widget-heading\" data-id=\"3731ac9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Many companies have closed, and others will close, but for those who remain standing, are the recovery prospects short-term or long-term?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5122225b elementor-widget elementor-widget-image\" data-id=\"5122225b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"479\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/innovazione-resilienza-768x479-1.jpg\" class=\"attachment-large size-large wp-image-1758\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/innovazione-resilienza-768x479-1.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/innovazione-resilienza-768x479-1-300x187.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/innovazione-resilienza-768x479-1-18x12.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4884cdfe e-flex e-con-boxed e-con e-parent\" data-id=\"4884cdfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eca41e6 elementor-widget elementor-widget-heading\" data-id=\"4eca41e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>When one day, in history books, the Covid-19 pandemic will (likely) be read about, the story that will be told might resemble one of adaptation and ingenuity.<\/p>\n<p>Not because this pandemic hasn't been devastating, with its current 890,000 victims worldwide. But because\u2014according to initial predictions\u2014the number of victims was expected to be several million.<\/p>\n<p>What, then, unexpectedly allowed this seemingly unstoppable pandemic to be contained and limited? Humanity's ability to adapt.<\/p>\n<p>Let's pause to think: it's been about 7 months since the start of this pandemic. Doesn't it feel like yesterday?<\/p>\n<p>After some initial resistance, which is also typical of human nature, we got used to it: wearing masks, greeting without physical contact, giving up restaurants, nightclubs, and public gatherings.<\/p>\n<p class=\"translation-block\">Some poetically define it as <em>resilience<\/em>, but in the end, it's nothing more than <strong>the ability to adapt<\/strong>.<\/p>\n<p>Perhaps the greatest quality of the human race, the one that has allowed the human species to continue to proliferate and grow incessantly for 300,000 years.<\/p>\n\n<p>At the health level, an absolute priority in recent months, governments and organizations have rolled up their sleeves and reorganized.<\/p>\n<p class=\"translation-block\">Keywords: <em>Prevent and Limit<\/em>. And we are on the right track; the results have even exceeded initial expectations.<\/p>\n<p>Of course, not all countries were able to react and reorganize with the same promptness and effectiveness in the immediate aftermath.<\/p>\n<p>Covid-19 has exposed the deep shortcomings of national healthcare systems. And so, in countries like ours, which had many shortcomings, we paid a significantly higher price initially compared to others, like Germany, which had far fewer gaps.<\/p>\n\n<p><strong><em>A sort of \"Pandora's Box\" effect.<\/em><\/strong><\/p>\n<p>Exactly. The Pandora's Box has been opened at the healthcare level, just as it has at the economic level, in reality.<\/p>\n<p>Our country was already facing a significant gap compared to many other Western countries and those in the eurozone. And this gap is causing us to pay a higher price than other economic systems that could rely on \"broader shoulders.\"<\/p><br>\n\n<p><strong>The economy has also fallen ill due to the coronavirus.<\/strong><\/p>\n<p class=\"translation-block\">And certainly, as in the case of the countermeasures that governments have had to adopt to contain infections and limit casualties, the impact on the economy will depend on the speed with which effective <em>measures to support consumption and employment<\/em> are implemented.<\/p>\n<p class=\"translation-block\">At the end of March, Cerved analyzed the <strong>impact of Covid-19 on Italian companies<\/strong>, hypothesizing two scenarios: best and worst case.<\/p>\n<p class=\"translation-block\">In the <em>best-case scenario<\/em>, if the pandemic had lasted until May, the lost revenue for businesses would amount to <em>275 billion<\/em> euros over the two-year period of 2020-2021.<\/p>\n<p class=\"translation-block\">Significantly heavier are the estimates of the <em>second scenario<\/em>. In this case, the health emergency would have lasted until December, and the impact would have been a loss of approximately <em>641 billion<\/em>.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d72e22c elementor-widget elementor-widget-image\" data-id=\"d72e22c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"435\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1.1png-768x435-1.png\" class=\"attachment-large size-large wp-image-1759\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1.1png-768x435-1.png 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1.1png-768x435-1-300x170.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Immagine1.1png-768x435-1-18x10.png 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4b4785 elementor-widget elementor-widget-heading\" data-id=\"2e4b4785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\">And unfortunately, we find ourselves in this <strong>second scenario<\/strong>.<\/p>\n<p>A global economic shock. The virus has crossed every border, every continent, infecting people and economies.<\/p>\n<p class=\"translation-block\">Some economic sectors have experienced <strong>a golden age in recent months<\/strong>. Sectors such as <strong>eCommerce and Logistics<\/strong>, which the Covid-19 pandemic has gifted with double-digit revenue growth.<\/p>\n<p class=\"translation-block\">Others, unfortunately also our flagship sectors, such as <strong>Tourism and Transportation<\/strong>, <strong>have suffered an unprecedented crisis<\/strong>.<\/p>\n<p class=\"translation-block\">But the question we ask ourselves now that the storm is passing is: <strong>What will become of us? Will the economy recover?<\/strong><\/p>\n<p>It is still difficult to answer such questions; this pandemic is constantly evolving, filled with unknowns and uncertainties.<\/p>\n<p><strong>Arm yourselves with determination and willpower.<\/strong>.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d3c2ff e-flex e-con-boxed e-con e-parent\" data-id=\"33d3c2ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c0ba9bb e-con-full e-flex e-con e-child\" data-id=\"1c0ba9bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a6b75e elementor-widget elementor-widget-heading\" data-id=\"43a6b75e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\">So what do we do from now until 2025? <strong>Is there a way to recover some ground<\/strong>?<br>Well, we really need to tap into our <em>ability to adapt<\/em>.<\/p>\n<p class=\"translation-block\">Adaptation does not mean floundering, just staying afloat while being carried along by events.<br>Adaptive companies, led by <strong>Adaptive Leadership<\/strong>, are the ones that ensure their survival because they <em>know how to anticipate, reorganize, and respond quickly<\/em> to market changes.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-486f1115 e-con-full e-flex e-con e-child\" data-id=\"486f1115\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6a9eba elementor-widget elementor-widget-image\" data-id=\"4a6a9eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/adaptiveleadership-768x432-1.jpg\" class=\"attachment-large size-large wp-image-1760\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/adaptiveleadership-768x432-1.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/adaptiveleadership-768x432-1-300x169.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/adaptiveleadership-768x432-1-18x10.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-176f0a47 e-flex e-con-boxed e-con e-parent\" data-id=\"176f0a47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb53257 elementor-widget elementor-widget-heading\" data-id=\"2eb53257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\">Adapting means <strong>making change and innovation the values upon which the company culture is built<\/strong>.<\/p>\n\n<p class=\"translation-block\">And <em>it's not just words<\/em> printed on paper, perhaps in some Company Policy. <strong><em>It means actions<\/em><\/strong>, initiatives, investments.<\/p>\n\n<p class=\"translation-block\">It means <strong>staying updated<\/strong> and <strong>updating the skills and competencies of staff<\/strong>, so as to rely on human resources that are motivated, curious, prepared, and open to <strong>innovation<\/strong>.<\/p>\n\n<p>It means embracing innovation and knowing how to make the most of the endless resources that new technologies have to offer us.<\/p>\n\n<p class=\"translation-block\">It means <em>empowering human resources<\/em>, triggering cycles of <em>learning and continuous improvement<\/em> within the company, adopting principles such as <span style=\"text-decoration: underline\">Lean Management<\/span>, for example.<\/p>\n\n<p>An adaptive company will not only survive this crisis today; it will also thrive in the medium to long term. Because just as it has managed to face this great challenge, it will be even more capable of seizing and anticipating new opportunities for growth and development in the future.<\/p>\n\n<p class=\"translation-block\"><em>Let's propose an apparently trivial example, but one that is quite effective.<\/em><\/p>\n\n\n\n<p><em><strong>Let's suppose we are facing two retail companies.<\/strong><\/em><\/p>\n\n<p>Both companies\u2014prior to Covid\u2014had adopted a sales strategy focused solely on physical stores, their retail outlets.<\/p>\n\n<p>Neither of the two companies had an eCommerce platform; they had barely equipped themselves with a corporate website from which users could perform basic operations and gather information (browse the product catalog, view the price list, send inquiries).<\/p>\n\n<p>On March 9, the lockdown begins, and both companies are \"devoid\" of eCommerce, but the owner of one of them is familiar with marketplaces like Amazon because he occasionally shops through these digital stores. He knows very well that no customer will be able to go to the store for who knows how many months.<\/p>\n\n<p>He has a warehouse full of products, but the risk is that they will remain unsold. He gathers his courage and decides to give it a try: he researches, analyzes the platform's features, requirements, and tools, and within about ten days, he is also up and running on Amazon.<\/p>\n\n<p>He didn't make billions, but he continued to sell his products consistently, clearing out a good portion of his inventory. Additionally, he gained a certain familiarity with eCommerce tools and industry dynamics.<\/p>\n\n<p>He has now opened his own eCommerce site. He also runs email marketing and SMS marketing campaigns to attract customers who are not just local but also regional and national.<\/p>\n\n<p>The other company? It is still counting the losses in revenue.<\/p>\n\n<blockquote>\n    <p>\"The future influences the present as much as the past.\"<\/p>\n    <cite>Friedrich Wilhelm Nietzsche<\/cite>\n<\/blockquote>\n\n<p><em><strong>Now more than ever, we must let ourselves be influenced by the future.<\/strong><\/em><\/p>\n\n<p>We often view the innovation that surrounds us with skepticism, admiring its potential and functionality, but keeping just enough distance to avoid \"taking the risk\" in these unknown lands.<\/p>\n\n<p class=\"translation-block\"><em>Choosing to change, to innovate, may initially be difficult<\/em> due to fear of the unknown and potential negative consequences: the uncertainty in the face of the unknown paralyzes us.<\/p>\n\n<p class=\"translation-block\">But in a situation like this, <strong>we cannot afford to wait for the \"right moment\"<\/strong> to take risks; we no longer have time.<\/p>\n\n<p>Not only do we not have time to adapt to the innovations that already surround us and that we struggle to adopt, but we must also find the courage and will to anticipate changes.<\/p>\n\n<p class=\"translation-block\">Perhaps <strong>now more than ever, we need to dare<\/strong>. Maybe today it\u2019s better to make mistakes than to not try at all; because\u2014by staying still\u2014we risk falling too far behind, too isolated in the quagmire of the crisis.<\/p>\n\n<p>If we dare to envision our new future, each \"today\" will be like placing a piece to reach<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c885957 e-flex e-con-boxed e-con e-parent\" data-id=\"c885957\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32b8dcbd e-con-full e-flex e-con e-child\" data-id=\"32b8dcbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ea9055 elementor-widget elementor-widget-image\" data-id=\"17ea9055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"564\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/371f1f9ead26096ad21c8c13a38161bd.jpg\" class=\"attachment-large size-large wp-image-1764\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/371f1f9ead26096ad21c8c13a38161bd.jpg 564w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/371f1f9ead26096ad21c8c13a38161bd-300x300.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/371f1f9ead26096ad21c8c13a38161bd-150x150.jpg 150w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/371f1f9ead26096ad21c8c13a38161bd-12x12.jpg 12w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81d64ab e-con-full e-flex e-con e-child\" data-id=\"81d64ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b1f2c6 elementor-widget elementor-widget-heading\" data-id=\"17b1f2c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Technology is the lifeblood we need.<\/p>\n\n<p><strong>Now you need to ask yourselves what your business needs.<\/strong><\/p>\n\n<p><em>Sales? Visibility? Data analysis and insights? Automation? System integration?<\/em><\/p>\n\n<p class=\"translation-block\">All that's left is to choose the tools that will be your new driving force: <strong>eCommerce, Loyalty Programs, Social Networks, Mobile Apps, Outbound Marketing, SMS\/Email Marketing, ChatBot integration<\/strong>\u2026<\/p>\n\n<p>All you have to do is choose the right one to unlock your business and start again with an extra boost!<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c1a136e e-flex e-con-boxed e-con e-parent\" data-id=\"4c1a136e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b399f15 elementor-widget elementor-widget-spacer\" data-id=\"3b399f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f960923 elementor-widget elementor-widget-spacer\" data-id=\"6f960923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fa4a25 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"15fa4a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/19\/postcovid-immaginare-il-futuro\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">#PostCovid Imagining the Future<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/20\/postcovid-ritrovare-i-clienti\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">#Postcovid Regaining Customers<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>#PostCovid Guardiamo all\u2019innovazione Quando la tempesta finisce Molte societ\u00e0 hanno chiuso e altre chiuderanno, ma per chi rimane in piedi le prospettive di ripresa sono a breve o a lungo termine? Quando un giorno, sui libri di storia, si legger\u00e0 (probabilmente) della pandemia del Covid-19, quella che sar\u00e0 narrata potrebbe assomigliare a una storia di [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[8],"class_list":["post-1756","post","type-post","status-publish","format-standard","hentry","category-marketing-strategico","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1756"}],"version-history":[{"count":8,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1756\/revisions"}],"predecessor-version":[{"id":1768,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1756\/revisions\/1768"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}