{"id":1795,"date":"2024-09-20T16:08:03","date_gmt":"2024-09-20T14:08:03","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1795"},"modified":"2024-09-20T16:12:46","modified_gmt":"2024-09-20T14:12:46","slug":"la-comunicazione-in-tempi-di-crisi","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/20\/la-comunicazione-in-tempi-di-crisi\/","title":{"rendered":"Communication in Times of Crisis"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1795\" class=\"elementor elementor-1795\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f16bbf7 e-flex e-con-boxed e-con e-parent\" data-id=\"5f16bbf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26701692 elementor-widget elementor-widget-spacer\" data-id=\"26701692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c6171e elementor-widget elementor-widget-heading\" data-id=\"78c6171e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication in Times of Crisis <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d88009f elementor-widget elementor-widget-spacer\" data-id=\"3d88009f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58d56303 e-flex e-con-boxed e-con e-parent\" data-id=\"58d56303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0becd6 elementor-widget elementor-widget-post-info\" data-id=\"6a0becd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>20 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/content-marketing\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-248622b2 e-flex e-con-boxed e-con e-parent\" data-id=\"248622b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f7e71db e-con-full e-flex e-con e-child\" data-id=\"6f7e71db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d216b8c elementor-widget elementor-widget-heading\" data-id=\"7d216b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">Letter to businesses<br>\n\n\u201cIn times of crisis, there is an even greater need to communicate.\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515dea00 elementor-widget elementor-widget-heading\" data-id=\"515dea00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\">Communication is the foundation of <em>connections<\/em>, <em>emotions<\/em>, and <em>relationships<\/em>.<\/p>\n<p class=\"translation-block\">And in this period of strong uncertainty and lack of trust, the <strong>communicative role of brands is under the spotlight<\/strong>.<\/p>\n<p>Many companies have suspended their production and distribution activities, while others are proceeding cautiously.<\/p>\n<p>Certainly, it is not easy to focus on communication during this delicate time.<\/p>\n<p>Even under normal conditions, language carries significant weight, and attention to the message being conveyed must be at its highest.<\/p>\n<p class=\"translation-block\">Well, in crisis situations like this, the <em>risk<\/em> that even a <em>single comma<\/em> could <em>backfire<\/em> is very high.<\/p>\n<p class=\"translation-block\"><strong>There are no perfect recipes<\/strong>, just as there is no absolute truth.<\/p>\n<p>And indeed, during these times, we have observed some rather questionable communication strategies...<\/p>\n<p class=\"translation-block\">But on the other hand, there have been (and not isolated) **examples of communication** that are nothing short of excellent. **Superb**.<\/p>\n<p>And the appreciation of the public for these brands of excellence has revealed itself in all its magnificence.<\/p>\n<p class=\"translation-block\">It is clear that a <strong>clear change in tone of voice<\/strong>, <strong>content<\/strong>, and above all in <strong>approach<\/strong> and communicative purpose is needed.<\/p>\n<p class=\"translation-block\">But if the recipe is the right one, <em>the result<\/em> has proven to be <em>more than rewarding<\/em>.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c2d85a5 e-flex e-con-boxed e-con e-parent\" data-id=\"5c2d85a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50321432 elementor-widget elementor-widget-heading\" data-id=\"50321432\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">The website is the business card and global showcase of every activity, person, and organization today. The underlying problem is that we are now overloaded with information and alternatives.<br><br>\n\nTry searching for \u201cwomen's t-shirt\u201d on Google, and you\u2019ll see 29 million results and related pages. If you have a women's clothing store, you might be thinking: how will users ever find me among 30 million results?<br><br>\n\nThat\u2019s a great question. It\u2019s the question we all ask when we publish something online. Method is needed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43b2d758 e-flex e-con-boxed e-con e-parent\" data-id=\"43b2d758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7dcd1c81 e-con-full e-flex e-con e-child\" data-id=\"7dcd1c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-310eff7 elementor-widget elementor-widget-heading\" data-id=\"310eff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to attract traffic to the site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc06511 elementor-widget elementor-widget-heading\" data-id=\"fc06511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\">Let's think about the advertisement that has become the most famous during the Covid-19 times: <strong>#TheNewHumanity<\/strong>, <strong>the Lavazza manifesto<\/strong>.<\/p>\n<p class=\"translation-block\">A monumental ad, <em>inspired by the speech<\/em> taken from the timeless masterpiece <em>by Charlie Chaplin<\/em>: the \u201c<em>Great Dictator<\/em>.\u201d<\/p>\n<p class=\"translation-block\">This campaign by Armando Testa recorded <strong>over 25 million views<\/strong>.<\/p>\n<p>Impressive numbers that highlight how strong the need for poetry, kindness, and values is for consumers right now.<\/p>\n<p class=\"translation-block\"><strong>Hope is needed<\/strong>, <strong>stories of courage are needed<\/strong>. The hope that \u201ceverything will be alright.\u201d Hard to believe today.<\/p>\n<p class=\"translation-block\">The pandemic is passing, but <em>the crisis<\/em> is feared to have <em>just begun<\/em>.<\/p>\n<p class=\"translation-block\">And it will be for this reason that <strong>what has moved<\/strong> the public are not messages of false hope, but rather messages of hardship and <strong>the courage to react<\/strong>, to <strong>fight<\/strong>.<\/p>\n<p class=\"translation-block\"><em>The outstretched hand of the Brand<\/em>, which takes that of the consumer to make them feel understood and supported, is there.<\/p>\n<p class=\"translation-block\">And if possible, <em>try to make<\/em> a concrete <em>contribution<\/em>.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fec613d e-con-full e-flex e-con e-child\" data-id=\"7fec613d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52eef328 elementor-widget elementor-widget-image\" data-id=\"52eef328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"633\" height=\"353\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Lavazza-e1588838314549.jpg\" class=\"attachment-large size-large wp-image-1797\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Lavazza-e1588838314549.jpg 633w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Lavazza-e1588838314549-300x167.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/Lavazza-e1588838314549-18x10.jpg 18w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d18abd elementor-widget elementor-widget-image\" data-id=\"9d18abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"460\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/spot-lavazza-768x460-1.jpg\" class=\"attachment-large size-large wp-image-1798\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/spot-lavazza-768x460-1.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/spot-lavazza-768x460-1-300x180.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/spot-lavazza-768x460-1-18x12.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35670e7b e-flex e-con-boxed e-con e-parent\" data-id=\"35670e7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-175527b2 e-con-full e-flex e-con e-child\" data-id=\"175527b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8f5500 elementor-widget elementor-widget-image\" data-id=\"2a8f5500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"478\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/armani-fabrica-batas-desechables-medicos_36_0_909_566-768x478-1.jpg\" class=\"attachment-large size-large wp-image-1799\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/armani-fabrica-batas-desechables-medicos_36_0_909_566-768x478-1.jpg 768w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/armani-fabrica-batas-desechables-medicos_36_0_909_566-768x478-1-300x187.jpg 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/armani-fabrica-batas-desechables-medicos_36_0_909_566-768x478-1-18x12.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ec3890d e-con-full e-flex e-con e-child\" data-id=\"2ec3890d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddc297f elementor-widget elementor-widget-heading\" data-id=\"1ddc297f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>We mentioned Lavazza and the success of its monumental campaign.<\/p>\n<p class=\"translation-block\">We cannot fail to mention the designer <strong>Giorgio Armani<\/strong>.<\/p>\n<p class=\"translation-block\">Who, in the world of fashion and luxury, has managed, like no other brand, to <em>put his face out there<\/em>.<\/p>\n<p class=\"translation-block\">He didn't launch an ad, a campaign. <strong>He \"did\" something<\/strong>. And that something turned into a <em>media phenomenon<\/em>.<\/p>\n<p class=\"translation-block\">During the full lockdown, he <em>reconverted his Italian facilities<\/em> to <em>produce disposable gowns<\/em> for the personal protection of healthcare workers engaged in combating the coronavirus.<\/p>\n<p class=\"translation-block\">Everywhere, his gesture of solidarity has been <strong>known<\/strong>, <strong>commented on<\/strong>, and <strong>appreciated<\/strong>.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-216a4447 e-flex e-con-boxed e-con e-parent\" data-id=\"216a4447\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-142988d1 elementor-widget elementor-widget-heading\" data-id=\"142988d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kindness and harmony are needed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410ad8ff elementor-widget elementor-widget-heading\" data-id=\"410ad8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>During the lockdown, we all gave up our personal freedom.<\/p>\n<p class=\"translation-block\">Now, although we are outside, <em>we are slowly returning to normal<\/em>, which <em>is no longer the same<\/em>.<\/p>\n<p>Relationships and encounters with the Brand are often daily occasions that we don't experience solely in terms of purchases among the shelves.<\/p>\n<p class=\"translation-block\"><strong>Touch points<\/strong> are increasingly <strong>diverse<\/strong> and extensive.<\/p>\n<p>We interact with companies by browsing social media, flipping through a magazine, or watching television.<\/p>\n<p class=\"translation-block\">This is certainly one of the aspects that complicates communication between brands and consumers, especially today.<\/p>\n<p class=\"translation-block\">The <strong>messages<\/strong> must be <strong>composed and then orchestrated<\/strong>, <em>creating melody<\/em> among the channels and <em>avoiding dissonance<\/em>.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d771027 elementor-widget elementor-widget-heading\" data-id=\"d771027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It\u2019s the time of Brand Identity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61120ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"61120ac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4ecbd3 elementor-widget elementor-widget-heading\" data-id=\"2b4ecbd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\"><em>Making one's voice heard<\/em> during this time is essential for the Brand.<\/p>\n<p><strong>The silence is unacceptable.<\/strong>.<\/p>\n<p>But the voice must be that of the Brand.<\/p>\n<p class=\"translation-block\"><em>Products and services in the background<\/em>: <strong>the message<\/strong> that the public expects <strong>is the<\/strong> <strong>institutional<\/strong> one, from the company that communicates its <strong>values<\/strong> and provides <strong>support<\/strong>.<\/p>\n<p class=\"translation-block\">This is an exceptional moment <em>to build or rebuild your Brand Identity.<\/em><\/p>\n<p class=\"translation-block\">Because <em>the audience of today<\/em>, who <em>tomorrow will return<\/em> to their roles as <em>consumers<\/em>, will purchase thinking about the values that the company has managed to convey.<\/p>\n<p class=\"translation-block\"><strong>The emotions<\/strong> that the Brand has managed to convey and communicate will <strong>translate<\/strong> into direct and inseparable <strong>associations<\/strong> with its products.<\/p>\n<p>The perfect combination is that between values and value.<\/p>\n<p>And those Brands that today have been able to sow values will certainly reap value tomorrow.<\/p>\n<br><br>\n<p><em><strong>The perfect combination is that between values and value.<\/strong><\/em><\/p>\n<p><strong>And those Brands that today have been able to sow values will certainly reap value tomorrow.<\/strong><\/p>\n\n<p>Find a way to launch a message that can leave a mark today.<\/p>\n<p>If the message is right, you will have seized the opportunity to build an indelible identity.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-256970ea e-flex e-con-boxed e-con e-parent\" data-id=\"256970ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77bc78ee elementor-widget elementor-widget-spacer\" data-id=\"77bc78ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div 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E in questo periodo di forti incertezze e scarsa fiducia, il ruolo comunicativo dei Brand \u00e8 sotto i riflettori. Molte aziende hanno sospeso le loro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[8],"class_list":["post-1795","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1795"}],"version-history":[{"count":5,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1795\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1795\/revisions\/1803"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}