{"id":1816,"date":"2024-09-23T11:10:27","date_gmt":"2024-09-23T09:10:27","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1816"},"modified":"2024-09-23T15:31:26","modified_gmt":"2024-09-23T13:31:26","slug":"sms-marketing-per-le-promozioni-in-negozio","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/sms-marketing-per-le-promozioni-in-negozio\/","title":{"rendered":"SMS Marketing for in-store promotions"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1816\" class=\"elementor elementor-1816\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc1e91c e-flex e-con-boxed e-con e-parent\" data-id=\"7bc1e91c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44be3e3a elementor-widget elementor-widget-spacer\" data-id=\"44be3e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762deb9d elementor-widget elementor-widget-heading\" data-id=\"762deb9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">SMS Marketing for In-Store Promotions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f3ec85 elementor-widget elementor-widget-spacer\" data-id=\"35f3ec85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162e9c83 e-flex e-con-boxed e-con e-parent\" data-id=\"162e9c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5650e7be elementor-widget elementor-widget-post-info\" data-id=\"5650e7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/senza-categoria\/\" class=\"elementor-post-info__terms-list-item\">Uncategorized<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4990524c elementor-widget elementor-widget-heading\" data-id=\"4990524c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\"><strong>For businesses<\/strong> <strong>in-store promotions<\/strong> are a valuable opportunity to boost sales. Therefore, we must make the most of them by informing customers.<\/p>\n<p class=\"translation-block\">And what if you could reach <em>thousands of potential customers<\/em>, <em>in the area<\/em>, <strong>to promote your in-store sales<\/strong>? And all of this in just a few simple steps, to be managed <em>with a few clicks<\/em>? <br><strong>It\u2019s possible with SMS Marketing<\/strong>.<\/p>\n<p>The strength of SMS lies precisely in this:<\/p>\n<ol>\n<li class=\"translation-block\"><em>maximum delivery performance<\/em> (98%);<\/li>\n<li class=\"translation-block\"><em>maximum reading speed<\/em> (within 3 minutes);<\/li>\n<li class=\"translation-block\"><em>maximum reach<\/em> (97% of the adult population).<\/li>\n<\/ol>\n<p class=\"translation-block\">And they may seem like trivial considerations (they are not at all), but <strong>SMS surpass many of the main physiological limitations<\/strong> of <strong>emails<\/strong>:<br><em>\u2013 Issues related to content display<\/em> on mobile and the performance drops that may result;<br>\u2013 <em>Delivery and display problems<\/em> that may arise from <em>lack of or poor internet connection<\/em> (e.g., when at the beach or on a boat).<\/p>\n<p class=\"translation-block\">The display and rendering of <strong>SMS<\/strong>, as we know, <strong>do not depend on the screen or device<\/strong>, and SMS <strong>arrive practically everywhere<\/strong> \u2013 at the beach, on a boat.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66dd5465 elementor-widget elementor-widget-heading\" data-id=\"66dd5465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\"translation-block\">So why not take advantage of this unbeatable channel <strong>to give maximum visibility to your in-store sales<\/strong>? <br>We\u2019re almost there; <span style=\"text-decoration: underline\">the summer sales are just around the corner<\/span>. And every extra receipt during these times can make a difference. <br>By integrating an SMS Marketing strategy, you will have an extra boost to support traffic in your store and increase sales!<\/p>\n\n<p class=\"translation-block\"><em>Remember<\/em>: <br>the prerequisite for making the most of SMS Marketing is, of course, to have a <strong>list of potential customers in your area<\/strong>.<\/p>\n\n<p class=\"translation-block\">With a good list of numbers to contact, of potential <em>buyers<\/em> who are located <em>near your store<\/em>, you can maximize the effectiveness of your SMS Marketing strategy and achieve exceptional results!<\/p>\n\n<p class=\"translation-block\">Let\u2019s move on to <strong>some good tips<\/strong> to help you plan your SMS Marketing strategy:<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168e0843 elementor-widget elementor-widget-spacer\" data-id=\"168e0843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26a3783 e-flex e-con-boxed e-con e-parent\" data-id=\"26a3783\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd25959 e-con-full e-flex e-con e-child\" data-id=\"fd25959\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23b87173 elementor-widget elementor-widget-heading\" data-id=\"23b87173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><strong>1. Properly segment the audience and the offers.<\/strong><\/p>\n<p class=\"translation-block\"><em>Every recipient is different<\/em> in terms of identity, gender, interests, and purchasing behavior.<\/p>\n<p>Ha sempre poco senso inviare la stessa promozione a tutti.<\/p>\n<p class=\"translation-block\">Instead, consider <em>segmenting SMS sends with tailored offers<\/em> designed for each target customer you want to bring into the store.<\/p>\n<p class=\"translation-block\">The first segmentation will almost certainly be <em>between male and female<\/em>. But <em>age also matters<\/em>. And especially in the case of a store, <em>the postal code of residence<\/em> for potential buyers to contact will be very important!<\/p>\n<p class=\"translation-block\">Think about the <strong>customer targets you want to reach<\/strong> and the key characteristics of these targets:<br><strong>gender, age, location<\/strong>.<br>Consider the specific promotion you want to send to the targets, <em>customizing the text of the message<\/em>.<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a25ad e-con-full e-flex e-con e-child\" data-id=\"b2a25ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bc4f9 elementor-widget elementor-widget-image\" data-id=\"d2bc4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433-png-4.png\" class=\"attachment-large size-large wp-image-1818\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433-png-4.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433-png-4-150x150.png 150w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433-png-4-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03116ca e-flex e-con-boxed e-con e-parent\" data-id=\"03116ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cafa16a e-con-full e-flex e-con e-child\" data-id=\"cafa16a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50eb0159 elementor-widget elementor-widget-heading\" data-id=\"50eb0159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><strong>2. SMS and Landing Page: combined, a powerful force.<\/strong><\/p>\n<p>To fully unleash the potential of SMS, we always recommend pairing them with web and interactive content.<\/p>\n<p>Design a specific Landing Page that showcases your offer, with images and enriched content.<\/p>\n<p>Poi inserite il link alla pagina nel testo dell\u2019SMS che invierete.<\/p>\n<p>With the page, you will give potential customers the opportunity to see some images of your items and read more information about your offer, convincing them that it\u2019s definitely worth visiting your store!<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfbb531 e-flex e-con-boxed e-con e-parent\" data-id=\"bfbb531\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9bd197 e-con-full e-flex e-con e-child\" data-id=\"a9bd197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3488b541 elementor-widget elementor-widget-heading\" data-id=\"3488b541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><strong>3. Create mobile-only special promotions.<\/strong><\/p>\n<p class=\"translation-block\">If you can <strong>make the potential customers<\/strong> you are contacting with your SMS campaign feel special, the results will be guaranteed.<\/p>\n<p class=\"translation-block\">In addition to communicating your store's offers, you can also use <strong>SMS<\/strong> to <strong>send an exclusive coupon code<\/strong> that provides access to reserved promotions, such as an increased discount or a free product.<\/p>\n<p>This could be the winning card to achieve the maximum number of conversions in-store purchases!<\/p>\n\n<p>What are you waiting for to plan your SMS Marketing campaign?<\/p>\n<p>Especially now that the Sales are just around the corner, don\u2019t hesitate and use this powerful tool to maximize your store's visibility.<\/p>\n<p class=\"translation-block\">Today and <strong>only for a few days, you can also take advantage of our offer dedicated to your business.<\/strong> Discover our SMS Packages to send to 5,000 potential customers in your area starting at just \u20ac210!<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96c9a02 e-con-full e-flex e-con e-child\" data-id=\"96c9a02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d7fca elementor-widget elementor-widget-image\" data-id=\"a0d7fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"646\" height=\"435\" src=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/txtcoupon.png\" class=\"attachment-large size-large wp-image-1819\" alt=\"\" srcset=\"https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/txtcoupon.png 646w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/txtcoupon-300x202.png 300w, https:\/\/www.digitalmetrics.eu\/wp-content\/uploads\/2024\/09\/txtcoupon-18x12.png 18w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19f63ae8 e-flex e-con-boxed e-con e-parent\" data-id=\"19f63ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47adf562 elementor-widget elementor-widget-spacer\" data-id=\"47adf562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/accelerated-mobile-pages\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Accelerated Mobile Pages<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/telemarketing-promosso-ma-solo-se-con-un-buon-voto-in-condotta\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Telemarketing: PASSED, but only with a good conduct grade.<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SMS Marketing per le promozioni in negozio \u200b Per le attivit\u00e0 commerciali le promozioni in negozio sono una preziosa occasione per risollevare le vendite. E quindi dobbiamo sfruttarle al meglio facendolo sapere ai clienti. E se si potessero raggiungere migliaia di potenziali clienti, di zona, per promuovere i propri saldi in negozio? E tutto questo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8],"class_list":["post-1816","post","type-post","status-publish","format-standard","hentry","category-senza-categoria","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1816"}],"version-history":[{"count":14,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1816\/revisions"}],"predecessor-version":[{"id":1853,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1816\/revisions\/1853"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}