{"id":1854,"date":"2024-09-23T15:34:45","date_gmt":"2024-09-23T13:34:45","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1854"},"modified":"2024-09-23T15:37:57","modified_gmt":"2024-09-23T13:37:57","slug":"telemarketing-promosso-ma-solo-se-con-un-buon-voto-in-condotta","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/telemarketing-promosso-ma-solo-se-con-un-buon-voto-in-condotta\/","title":{"rendered":"Telemarketing: PASSED, but only with a good conduct grade."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1854\" class=\"elementor elementor-1854\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebd760a e-flex e-con-boxed e-con e-parent\" data-id=\"4ebd760a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75b70900 elementor-widget elementor-widget-spacer\" data-id=\"75b70900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718bdcca elementor-widget elementor-widget-heading\" data-id=\"718bdcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Telemarketing: PASSED, but only with a good conduct grade. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4cb29a elementor-widget elementor-widget-spacer\" data-id=\"6a4cb29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e72733 e-flex e-con-boxed e-con e-parent\" data-id=\"9e72733\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a69a59 elementor-widget elementor-widget-post-info\" data-id=\"57a69a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/telemarketing\/\" class=\"elementor-post-info__terms-list-item\">Telemarketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-580cd45e e-flex e-con-boxed e-con e-parent\" data-id=\"580cd45e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9163b0 elementor-widget elementor-widget-heading\" data-id=\"5b9163b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Telemarketing is <strong>perhaps the most famous<\/strong> direct marketing tool we know. At the same time, it is <em>also the most 'intrusive' regarding privacy.<\/em>.<\/p>\n<p><strong>The call<\/strong> is perceived as <strong>a true intrusion<\/strong> into our quiet lives.<br> Unlike an email or SMS, <em>it is unexpected<\/em> and <em>sometimes<\/em> arrives <em>at inappropriate times.<\/em>.<\/p>\n<p>Call centers <em>no longer call homes;<\/em>the recipient receives the call <strong>on their mobile number.<\/strong>Hence, the perpetual doubt arises: 'WHO is calling me? What if it\u2019s important? It could be the bank or someone whose number I don\u2019t have saved yet\u2026'<\/p>\n<p><em>Unable to verify<\/em> the caller's identity, <em>the need to answer prevails,<\/em>\n and you are inevitably overwhelmed by a torrent of unstoppable words that leave you no space to utter the crucial question: 'Who is calling me?'<br> There\u2019s no turning back; the Pandora's box is already open.<br> <em>The operator overwhelms the unsuspecting 'interested party'<\/em> (technically referred to as 'unfortunate') with unsolicited offers far removed from their interests.<br> And above all, <em>without even explaining<\/em> when <em>and how they obtained the<\/em> personal data.<\/p>\n<p><strong>This direct <\/strong>marketing tool <strong>has thus<\/strong> become <strong>a real social phenomenon over time.<\/strong>.<br> A phenomenon <em>defined by the Privacy<\/em> Guarantor <em>as 'alarming,'<\/em>given the surge in illegal conduct in the sector, which has reached proportions requiring heavy penalties and drastic prohibitory measures.<\/p>\n<p><strong>But,<\/strong> Despite all this, <strong>telemarketing<\/strong> <strong>remains<\/strong> a highly effective marketing <strong>tool today.<\/strong>.<\/p>\n<p>It all depends on <em>how the company uses it;<\/em>because compliance with regulations, <em>and thus good conduct,<\/em>not only helps avoid inspections and penalties.<br> <strong>The interested party<\/strong> (current or potential customer) <strong>will be the first to appreciate<\/strong> the correct treatment of their data, privacy, and requests.<\/p>\n<p>When we talk about <strong>correctness and compliance in data processing,<\/strong>we don\u2019t just refer to the general adherence to the rules and constraints imposed by regulations.<br> We are actually referring to <strong>the complex of operations, procedures, and criteria<\/strong> based on which <strong>the data processing<\/strong> is planned throughout its entire 'lifecycle.'<\/p>\n<p>For example, <strong>'good' data processing<\/strong> involves:<br> <em>erifying that the data is up-to-date and correct:<\/em>ensuring that the numbers are valid and associated with the correct name.<br> <em>Verifying that the user is potentially interested:<\/em>contacting individuals who closely match the company's customer target.<br> <em>Collecting and respecting the user\u2019s wishes:<\/em>if the user indicates disinterest, recording their preference and avoiding further contact (which should then be considered 'undesirable').<\/p>\n<p>The <strong>result<\/strong> will <strong>benefit the budget invested<\/strong> by the company in executing the telemarketing campaign.<\/p>\n<p>The company will gain <strong>evident advantages<\/strong> in terms of:<br> <em>High-quality contact lists,<\/em> containing <strong>dati aggiornati e verificati<\/strong>;<br> updated and verified data. <strong>High conversion rates<\/strong>of calls made to potentially interested customers.<br> <strong>Brand and company reputation,<\/strong>demonstrating the ability to listen to and respect the customer.<\/p>\n<p>Let\u2019s then look <em>at some golden rules<\/em> for using this tool in compliance with regulations while respecting customer trust.\"<\/p>\n<p><strong>1. Consent<\/strong><br> Basic requirement: <em>regardless of the direct marketing tool<\/em> used, <em>consent is always necessary.<\/em>.<br> Except for the so-called \u201csoft spam,\u201d <strong>the user must have given explicit and unequivocal<\/strong> consent for marketing purposes.<\/p>\n<p>And concerning the consent expressed by the interested party, <strong>the keyword is \"demonstrability.\"<\/strong>.<br> <em>This is especially true if external providers<\/em> (so-called \u201cList Providers\u201d) are used to obtain third-party contact lists.<\/p>\n<p><em>Standard clauses and waivers,<\/em>guaranteeing the correct acquisition of data, <em>are not sufficient.<\/em>.<br> It is necessary <strong>to obtain appropriate,<\/strong>, <strong>traceable, and documented<\/strong>evidence regarding the proper acquisition of consent.<\/p>\n<p>Perhaps <strong>the most effective tool among all,<\/strong>despite its simplicity and widespread use (technically speaking), <strong>is the famous \u201cLog File.\u201d<\/strong>.<br> Without going into technicalities, <em>the Log consists of a text string<\/em> <em>where all operations related to a specific object or activity are recorded and stored.<\/em>.<\/p>\n<p>Thus <em>for a record<\/em> included in a contact list, <em>through the Log File,<\/em> I can constantly verify and monitor <em>numerous valuable pieces of information<\/em> regarding consent:<br> <strong>What consent was given<\/strong>;<br> <strong>When it was given<\/strong>;<br> <strong>When it was<\/strong> (if applicable) <strong>modified<\/strong>;<br> And more..<\/p>\n<p><strong>These are essential pieces<\/strong> of information for <em>accurately and reliably verifying<\/em> the status of consent.<\/p>\n<p><em>Useful indications<\/em> regarding this can also be found in the latest rulings <em>from the Privacy Guarantor.<\/em>.<br> In the ruling against EGL (Eni Gas e Luce), the Guarantor identified<strong>,the analysis of significant data samples<\/strong>, <em>prior to the start of each campaign<\/em>, <strong>as adequate control<\/strong> tools to verify the consent status of the interested parties included in the acquired contact lists.<br> The availability <strong>,of appropriate data samples<\/strong>allows the company to easily <em>conduct tests and thorough checks<\/em> monitoring them over time.<\/p>\n<p><strong>2. The Blacklist<\/strong><br> We now come to the correct <strong>\u201cmanagement\u201d of consent,<\/strong>which <em>involves the ability to collect requests for opposition and deletion over time<\/em>.<\/p>\n<p>These requests are<em>an expression<\/em> of the exercise of the respective <em>rights of opposition<\/em> to processing <em>and deletion<\/em> that the regulations grant to individuals.<br> <strong>Failing to detect and record such requests<\/strong>, and therefore not updating the consent (which would have been denied) <strong>constitutes<\/strong> a serious <strong>violation.<\/strong>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-144ac3af e-flex e-con-boxed e-con e-parent\" data-id=\"144ac3af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7079bc elementor-widget elementor-widget-spacer\" data-id=\"1b7079bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8c1790 elementor-widget elementor-widget-spacer\" data-id=\"2c8c1790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3922ea0 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"3922ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/sms-marketing-per-le-promozioni-in-negozio\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">SMS Marketing for in-store promotions<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/esternalizzare-il-marketing-digitale-fa-bene-allimpresa\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Outsourcing Digital Marketing is beneficial for the business.<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Telemarketing: PROMOSSO, ma solo se con un buon voto in condotta Il Telemarketing \u00e8 forse il pi\u00f9 celebre strumento di marketing diretto che conosciamo. Allo stesso tempo \u00e8 anche quello pi\u00f9 \u201cinvasivo\u201d per la privacy. La chiamata viene percepita come una vera e propria intrusione nel nostro quieto vivere. Diversamente da una email o sms, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[8],"class_list":["post-1854","post","type-post","status-publish","format-standard","hentry","category-telemarketing","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":5,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1854\/revisions"}],"predecessor-version":[{"id":1859,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1854\/revisions\/1859"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}