{"id":1870,"date":"2024-09-23T15:57:47","date_gmt":"2024-09-23T13:57:47","guid":{"rendered":"https:\/\/digitalmetrics.eu\/?p=1870"},"modified":"2024-09-23T15:59:17","modified_gmt":"2024-09-23T13:59:17","slug":"5-errori-da-evitare-sulla-tua-landing-page","status":"publish","type":"post","link":"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/5-errori-da-evitare-sulla-tua-landing-page\/","title":{"rendered":"Campaign doesn't convert: 5 mistakes to avoid on your Landing Page"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1870\" class=\"elementor elementor-1870\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2898e2ef e-flex e-con-boxed e-con e-parent\" data-id=\"2898e2ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf079a8 elementor-widget elementor-widget-spacer\" data-id=\"2cf079a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f463c9d elementor-widget elementor-widget-heading\" data-id=\"7f463c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign doesn't convert: 5 mistakes to avoid on your Landing Page <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1525ae67 elementor-widget elementor-widget-spacer\" data-id=\"1525ae67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e5985ec e-flex e-con-boxed e-con e-parent\" data-id=\"7e5985ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9e780 elementor-widget elementor-widget-post-info\" data-id=\"ae9e780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-143035c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>23 September  2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-837aad1 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/category\/email-marketing\/\" class=\"elementor-post-info__terms-list-item\">email marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79543594 e-flex e-con-boxed e-con e-parent\" data-id=\"79543594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f34b5 elementor-widget elementor-widget-heading\" data-id=\"a1f34b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaign doesn't convert: 5 mistakes to avoid on your Landing Page <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e8b409 elementor-widget elementor-widget-heading\" data-id=\"27e8b409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">  <p>After the click, your user will be projected to the page where your ad is posted: the Landing page.<\/p>\n  <p>This is the moment of truth.<\/p>\n  <blockquote>\n    <p>Whatever the goal of the campaign (join an offer, sign up for a site, request information) the Landing Page will make a difference.<\/p>\n  <\/blockquote>\n  <p>Therefore, when it comes to lead generation and performance marketing, creativity will be the critical success factor for a successful campaign.<\/p>\n  <p>Attending to every single detail will make the difference between a failed campaign and a successful one: from the content to the images, from the Call To Action promise to the Landing Page.<\/p>\n  <p><em><strong>Even the smallest detail is important.<\/strong><\/em><\/p>\n  <p>Consider, for example, the Form that is to be inserted into the Landing Page:<\/p>\n  <ul>\n    <li>if we promote a simple registration to a newsletter or a site, with only one field we could ask for the email address;<\/li>\n    <li>If, on the other hand, we want to lead the user to take advantage of our offer, we should ask for more data, quinssi the filling in of more fields. Therefore, it will be crucial to reassure him especially about the processing of his data.<\/li>\n  <\/ul>\n  <p>For each campaign, depending on our goal, we will have to ask ourselves numerous questions:<\/p>\n  <ul>\n    <li>Where to insert it?<\/li>\n    <li>How many fields to enter?<\/li>\n    <li>For data processing consent?<\/li>\n  <\/ul>\n  <p>We need to overcome mistrust and stimulate interest.<\/p>\n  <p>Our Landing Page should be clear, short and at the same time eye-catching.<\/p>\n  <p>It anticipates and resolves doubts, speaks directly to the target audience, and must be taken care of in every detail with the goal of reassuring and convincing the user.<\/p>\n  <p>Let's look at some tips that may come in handy for making really effective Landing Pages.<\/p>\n  <p><strong>1# The Headline accounts for 80% of your Advertising Budget.<\/strong><\/p>\n  <p>According to David Ogilvy, author of the book Confessions of an Advertiser:<\/p>\n  <blockquote>\n    <p>The headline accounts for 80% of the dollar you spend on making a landing page. If it is wrong, you have thrown away 80% of your budget<\/p>\n  <\/blockquote>\n  <p>Since it is the first text the user reads, as well as the largest and most obvious, it must be attended to down to the smallest detail.<\/p>\n  <p><strong>2# You have to be credible<\/strong><\/p>\n  <p>A good Landing Page must be credible, that is, it must convey reliability about the product\/service being promoted.<\/p>\n  <p>To accomplish this, you could include verified external reviews or citations, references, demonstration images.<\/p>\n  <p><strong>3# One action...<\/strong><\/p>\n  <p>We often see Landing Pages that are confusing in terms of the action to be taken. They are either overcrowded with drill-down links, CTAs, or a mix of both.<\/p>\n  <p>Your Landing must contain one and only one action to take.<\/p>\n  <p>If you give the user a way to choose, you distract them from their \u201cmission,\u201d which is the goal of our campaign.<\/p>\n  <p><strong>4# Landing must be responsive<\/strong><\/p>\n  <p>It may sound trivial, but it is by no means obvious (unfortunately).<\/p>\n  <p>Today, more than ever, so many users are browsing or reading e-mail from mobile, Tablet, with different operating systems and different formats.<\/p>\n  <p>The Landing Page will also necessarily need to be responsive.<\/p>\n  <p>You may have created on paper the best of Landing Pages. But if the visualization will be poor, so will the conversions.<\/p>\n  <p><strong>5# Always test, test, test<\/strong><\/p>\n  <p>Your goal is to convert. And it is always the user who is the ultimate judge of whether your Landing Page is good or not.<\/p>\n  <p>Put multiple versions of your Landing Page online to which to target a sample of users.<\/p>\n  <p>Check how many conversions one version succeeds in getting rather than another, and when you have gathered enough information choose the most effective version.<\/p>\n  <p>Looking for a reliable partner to better optimize your campaigns?<\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78ec80e e-flex e-con-boxed e-con e-parent\" data-id=\"78ec80e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cda87d2 elementor-widget elementor-widget-spacer\" data-id=\"6cda87d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d6b56a elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"13d6b56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/esternalizzare-il-marketing-digitale-fa-bene-allimpresa\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-left\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.7 239l136-136c9.4-9.4 24.6-9.4 33.9 0l22.6 22.6c9.4 9.4 9.4 24.6 0 33.9L127.9 256l96.4 96.4c9.4 9.4 9.4 24.6 0 33.9L201.7 409c-9.4 9.4-24.6 9.4-33.9 0l-136-136c-9.5-9.4-9.5-24.6-.1-34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Outsourcing Digital Marketing is beneficial for the business.<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.digitalmetrics.eu\/en\/2024\/09\/23\/customer-care-automation-un-efficace-alleato-che-lavora-per-te-24x7\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Customer Care Automation: an effective ally working for you 24\u00d77<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La Campagna non converte: 5 errori da evitare sulla tua Landing Page La Campagna non converte: 5 errori da evitare sulla tua Landing Page Dopo il click, il tuo utente verr\u00e0 proiettato sulla pagina dove \u00e8 pubblicato il tuo annuncio: la Landing page. \u00c8 questo il momento della verit\u00e0. Qualunque sia l\u2019obiettivo della campagna (aderire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[8],"class_list":["post-1870","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-blog"],"_links":{"self":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/comments?post=1870"}],"version-history":[{"count":5,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1870\/revisions"}],"predecessor-version":[{"id":1875,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/posts\/1870\/revisions\/1875"}],"wp:attachment":[{"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/media?parent=1870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/categories?post=1870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmetrics.eu\/en\/wp-json\/wp\/v2\/tags?post=1870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}